I’ve worked on my fair share of social media campaigns, and every
once in awhile, a project comes my way that I have an extra ounce of
vested interest in making a success. A few months ago I had the honor
of taking on doing some social media consulting for one of my favorite
local restaurants Emory’s, a fine
dining establishment north of Seattle and in my neck of the woods. I’ve
been a regular there for some time, and had a good friend that opened
up the door for me to work with them.
Εμφάνιση αναρτήσεων με ετικέτα ON LINE MARKETING. Εμφάνιση όλων των αναρτήσεων
Εμφάνιση αναρτήσεων με ετικέτα ON LINE MARKETING. Εμφάνιση όλων των αναρτήσεων
Τρίτη 15 Μαΐου 2012
Moving Customers from Pinning to Purchase
Pinterest surged into the spotlight earlier this year when it was revealed
that it drives more web traffic than YouTube, Google+ and LinkedIn combined.
What's so compelling about a website that lets you make virtual bulletin boards
of "pinned" images, observers wondered, and does this service now belong
in the pantheon of must-use social tools like Facebook and Twitter? Perhaps
most important, marketers are asking, is this something that will drive
revenue?
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Δευτέρα 14 Μαΐου 2012
Making Best Use of Affiliates in the Finance Sector
The breadth and reach of affiliates is sometimes overlooked by
financial services advertisers given the perceived complexities of
running an affiliate program. However, with interest rates at
historically low levels and consumers increasingly price-sensitive,
brands in the finance sector can benefit from leveraging this channel.
The diversity of affiliates can help advertisers take advantage of these
conditions for customer acquisition and retention on a pure CPA basis.
Below I assess the suitability of some common types of affiliates and look at practical ways to work with them most effectively.
Below I assess the suitability of some common types of affiliates and look at practical ways to work with them most effectively.
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Παρασκευή 11 Μαΐου 2012
Use Web Analytics to Focus on Pages Per Visit and Bounce Rate
Web
analytics are essential to understanding and attracting more visitors —
and figuring out ways to get those visitors to come back again.
The three main standards for Web analytics are unique visitors, visits and page views. Those three metrics are usually the most prominently displayed in audience software such as Google Analytics.
The three main standards for Web analytics are unique visitors, visits and page views. Those three metrics are usually the most prominently displayed in audience software such as Google Analytics.
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7 Innovative Ways to Get Website Traffic
Traffic is the most important factor for online success and
therefore I see increasingly more tutorials and articles explaining how
to get traffic for novice webmasters out there.
This is not an usual “Get Traffic to My Website” article just because it comes with some innovative ways of doing it, my own ways which many of you might consider a little bit weird, but I assure you they are working perfectly fine. So…no get traffic from social media, get traffic from posting to web forums and guest posting or writing in Chinese. For these you can get a great list on Seth’s Godin Blog or another post of mine on AskMeWeb.
This is not an usual “Get Traffic to My Website” article just because it comes with some innovative ways of doing it, my own ways which many of you might consider a little bit weird, but I assure you they are working perfectly fine. So…no get traffic from social media, get traffic from posting to web forums and guest posting or writing in Chinese. For these you can get a great list on Seth’s Godin Blog or another post of mine on AskMeWeb.
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Πέμπτη 10 Μαΐου 2012
What Kind of Online Ad Should Your Small Business Run?
You’re ready to invest in your small business
by buying some online advertising. Where should you spend your money?
It depends on your needs and what you want to accomplish. Here’s a look
at three types of ad campaigns to help you determine which one may best
suit your company.
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Use SEM The Right Way, Make Your Own Identity
Search engine marketing
can put the gold in your pocket, or let it fall into a bottomless pit
leaving you with bills and a whole bunch of unused product. SEM can be a
vital tool, but the real key is to know when and how to use it.
Revolutionary ideas are usually assumed to be able to bust through the market and capture the minds of customers that have been itching for the next big thing. This however isn’t always the case. People actually want a new and improved system of what they already have. The thought of changing directions completely can be a negative, and turn many customers off of what could actually really improve their lives.
Revolutionary ideas are usually assumed to be able to bust through the market and capture the minds of customers that have been itching for the next big thing. This however isn’t always the case. People actually want a new and improved system of what they already have. The thought of changing directions completely can be a negative, and turn many customers off of what could actually really improve their lives.
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So What if Only 1% of Facebook Fans 'Engage'?
At the outset, online advertising made a big mistake by deciding on
the click as a measure of success. Unfortunately, it looks like we're
about to do the same with social media.
Back in January, researcher Karen Nelson-Field of the Ehrenberg-Bass Institute ignited a debate over the value of Facebook advertising when she argued that marketers are wasting time talking to their fans – i.e. "heavy buyers" of the brand – because only a small percentage of them interact with the brand message. Instead she suggested that brands should be looking at other channels to attract "light buyers."
Back in January, researcher Karen Nelson-Field of the Ehrenberg-Bass Institute ignited a debate over the value of Facebook advertising when she argued that marketers are wasting time talking to their fans – i.e. "heavy buyers" of the brand – because only a small percentage of them interact with the brand message. Instead she suggested that brands should be looking at other channels to attract "light buyers."
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Τρίτη 8 Μαΐου 2012
Convert More Customers: Tips & Tricks For Running A/B Tests On Your Email Campaigns
Email continues to be one of the most effective online marketing
tactics but many companies struggle to establish benchmarks or
successfully improve performance. How many people are receiving, reading
and acting on email messages? Those are all key questions to improve
email marketing performance.
Email open rates
can vary depending on the target industry and enad even the job
function of the prospects. Testing to improve email marketing
performance is essential, but determining which variables have the
largest impact on the overall effectiveness of an email campaign can
seem overwhelming.
However, a process driven approach to identifying success factors that lead to increased conversions will set your company up for success both short term, and long term.
However, a process driven approach to identifying success factors that lead to increased conversions will set your company up for success both short term, and long term.
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Κυριακή 6 Μαΐου 2012
Marketing Research Chart: To improve SEO effectiveness, content is king
SUMMARY: We asked more than 1,500 search marketers
about the effectiveness of their top SEO tactics. More than half of CMOs
report that content creation is a very effective tactic to improve
their SEO rankings. Keyword research was close behind, with 43% finding
this strategy very effective. View this week’s chart for more results.
Content creation and keyword research considered most effective SEO tactics
Content creation and keyword research considered most effective SEO tactics
Q. Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving
objectives) for each of the SEO tactics used by your organization.
Click here to see a larger, printable version of this chart
Click here to see a larger, printable version of this chart
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Παρασκευή 4 Μαΐου 2012
The Importance of Buttons and Strong Calls to Action
Whether you are trying to convert targeted visitors to buyers, or
curious web surfers to “FREE” members, the recipe you will usually need
to follow when constructing your landing page is the same: that is, you
must strive to have an unambiguous and clear call to action on your web page.
Some Internet Marketers like to use the term “primary call to action” to refer to the most important action which you would like any person viewing that page to perform.
Some Internet Marketers like to use the term “primary call to action” to refer to the most important action which you would like any person viewing that page to perform.
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The Next Phase of Social Marketing
So you have millions of fans and followers… now what?
In the past few years, the explosive popularity of social media has led brands to collect massive followings on Facebook, Twitter, and other networks in what seems little more than a popularity contest to build out a “social presence.” Now that most major brands have spent money and time focused on collecting Likes and followers, the question posed to social media marketers is rapidly shifting to: "What comes next?"
In the past few years, the explosive popularity of social media has led brands to collect massive followings on Facebook, Twitter, and other networks in what seems little more than a popularity contest to build out a “social presence.” Now that most major brands have spent money and time focused on collecting Likes and followers, the question posed to social media marketers is rapidly shifting to: "What comes next?"
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Δευτέρα 30 Απριλίου 2012
Email marketing becoming more popular, competition increases
A report from Epsilon found that email marketing is becoming more popular, but businesses must rethink their strategies.
A report from Epsilon suggests that email marketing remains an increasingly common channel for businesses to reach prospects, with email volumes increasing more than 41 percent in the last quarter of 2011. While the company said that an increase is expected due to the holiday shopping season, the growth was far greater than most expected. This shows that businesses need to work harder to stand out in cluttered inboxes.
A report from Epsilon suggests that email marketing remains an increasingly common channel for businesses to reach prospects, with email volumes increasing more than 41 percent in the last quarter of 2011. While the company said that an increase is expected due to the holiday shopping season, the growth was far greater than most expected. This shows that businesses need to work harder to stand out in cluttered inboxes.
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Τρίτη 24 Απριλίου 2012
SEO και κακώς δομημένα websites
Μια ισχυρή καμπάνια SEO μπορεί να προσφέρει πολλά πράγματα για την ιστοσελίδα σας και την online επιχείρησή σας. Μπορεί
να βοηθήσει στην αύξηση της συνολικής διαδικτυακής σας παρουσίας, να
οδηγήσει πιο στοχευμένους επισκέπτες στον ιστότοπό σας, να βελτιώσει σημαντικά τη ορατότητα του δικτυακού σας τόπου στις μηχανές αναζήτησης, να ενισχύσει το Brand σας και πολλά άλλα. Αλλά υπάρχει ένα πράγμα που δεν μπορεί να κάνει το Off-Page SEO. Δεν έχει σημασία πόσο χρόνο ή πόσα χρήματα θα επενδύσετε για την δημιουργία και την εφαρμογή μιας Off-Page SEO εκστρατείας, προκειμένου να προσπαθήσετε να «σώσετε» μια κακώς δομημένη ιστοσελίδα.
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Δευτέρα 23 Απριλίου 2012
The 9 Toughest Aspects of Social Media Marketing to Explain to Your Clients
Being a social media marketer can be a difficult task. There are many
different approaches, results and processes that go into social media
marketing and it varies from client to client, depending on the type of
business or service that they provide. Sometimes, it can be even more
difficult to explain to the client the why’s, what for’s, and how’s.
Here are the 9 toughest aspects to explain. Maybe with the help of this article, you’ll be able to share with your clients what the toughest parts of social media are and how to resolve the communication.
Here are the 9 toughest aspects to explain. Maybe with the help of this article, you’ll be able to share with your clients what the toughest parts of social media are and how to resolve the communication.
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Κυριακή 22 Απριλίου 2012
Pinterest - The Value Of Pinterest to Hotel Sales & Marketing
Is Pinterest just latest ‘shiny new toy’ or will it have staying power?
In February Pinterest drove more traffic to websites than Twitter, Google+, LinkedIn (LNKD), and YouTube combined. (HotelMarketing.com, 3/26/12). Couple that statistic with the fact that 93% of its users are females, and you have a powerful tool for the leisure and social market. It only took 9 months for Pinterest to go from 50,000 users to 17 million – it took Facebook 16 months. (commsource)
Pinterest formerly told its users to not use the site for self promotion and pin stuff they found on other sites.
In February Pinterest drove more traffic to websites than Twitter, Google+, LinkedIn (LNKD), and YouTube combined. (HotelMarketing.com, 3/26/12). Couple that statistic with the fact that 93% of its users are females, and you have a powerful tool for the leisure and social market. It only took 9 months for Pinterest to go from 50,000 users to 17 million – it took Facebook 16 months. (commsource)
Pinterest formerly told its users to not use the site for self promotion and pin stuff they found on other sites.
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Σάββατο 21 Απριλίου 2012
Inbound Marketing by The Numbers: A Marketers Go-To Guide
As Inbound Marketers, our minds often swim with important, must know data, numbers and figures. There’s a lot to know and things are continuously changing. A lot of these key numbers and figures eventually become second nature but it’s always nice to have a go-to guide. So, we’ve assembled a collection of some of the more important numbers that are used within the discipline of Inbound Marketing for your convenience and ours!
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Παρασκευή 20 Απριλίου 2012
Four Things You Need To Know About Search Retargeting
In two very short years, search retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test.
In short, search retargeting finds those individuals who have searched for a term that matters to your business but who have not yet visited your site. In contrast to site retargeting, search retargeting is a prospecting tool and is best used when looking for new customers.
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Τετάρτη 18 Απριλίου 2012
The SEO friendly CMS
Η επιλογή ενός συστήματος διαχείρισης περιεχομένου (CMS) είναι μείζονος σημασίας. Πρέπει να παρέχει αποτελεσματικές λύσεις και δυνατότητες σε μια ιστοσελίδα ανάλογα με τα χαρακτηριστικά και τις ανάγκες της, ενώ παράλληλα πρέπει να είναι φιλικό προς τις μηχανές αναζήτησης (SEO friendly).
Ποια είναι λοιπόν τα χαρακτηριστικά που χαρακτηρίζουν ένα σύστημα διαχείρισης περιεχομένου SEO friendly και που πρέπει να ληφθούν υπόψη κατά την επιλογή του;
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Marketing Online - Men and Women Use the Internet Differently
When it comes to marketing online, you must understand your consumers.
This means learning what they look for, and how they use the internet.
This can help you grab their attention and get your marketing message in
front of the right audience.
It's also important to realize that when it comes to online habits of men and women - they differ. I know, surprise! In the past there has been a lag with women when it came to the adoption of the internet, that is no longer the case. Truth is, studies show that women under the age of 65 are quicker to use the internet than men. As women we love to use the internet for research, where men prefer to use it as an entertainment tool. Do you see how this information can help?
It's also important to realize that when it comes to online habits of men and women - they differ. I know, surprise! In the past there has been a lag with women when it came to the adoption of the internet, that is no longer the case. Truth is, studies show that women under the age of 65 are quicker to use the internet than men. As women we love to use the internet for research, where men prefer to use it as an entertainment tool. Do you see how this information can help?
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