The digital marketing firm eMarketer projects that by the end of 2013, there will be 116 million smartphone users in the United States. Cisco adds to that number globally reporting that the number of mobile-connected devices globally will exceed the number of people on the planet. What????
Of course, that puts the app at a tremendous advantage considering all of the devices that apps currently populate and the limitless sea of screens they will inhabit in the future. Noah Elkin, an analyst with eMarketer says. “It’s getting to the point where apps are similar to search. If you don’t get any results for a brand, that brand doesn’t exist.” Consumers expect to see apps for their favorite brands; it's a convenience like expecting to purchase bread and milk in any store that sells food.
So if you are in business, you feel the pressure to create and promote your own app. The following guide shows several companies that created their own apps tailored to their own brand.
Of course, that puts the app at a tremendous advantage considering all of the devices that apps currently populate and the limitless sea of screens they will inhabit in the future. Noah Elkin, an analyst with eMarketer says. “It’s getting to the point where apps are similar to search. If you don’t get any results for a brand, that brand doesn’t exist.” Consumers expect to see apps for their favorite brands; it's a convenience like expecting to purchase bread and milk in any store that sells food.
So if you are in business, you feel the pressure to create and promote your own app. The following guide shows several companies that created their own apps tailored to their own brand.
