Mobile Provides Promising Revenue Opportunities for Media Sellers

From the Borrell Local Online Advertising Conference 2013

One of the more interesting sessions at the Borrell Local Online Advertising Conference I recently attended was “What SMBs are planning to spend on mobile and when.” Researchers Greg Harmon and Larry Shaw from Borrell shared some data from their latest research on mobile trends. They surveyed nearly 2,000 local SMBs between December 2012 and January 2013 to find out what their marketing plans were for the coming year.

SES San Francisco: 360 Degrees of Optimization #SESSF

As one of the original and largest conferences with a focus on search engine marketing, SES content runs the gamut of strategies and tactics to help marketers improve their performance. This isn’t an easy task in a world where platforms like Google and Facebook can change the rules from one minute to the next.

SES may have had it’s roots in search marketing, but like the “best of the best” search engine marketers, SES has adapted to the changing marketplace and evolved content offerings including: mobile, social, content marketing and big trends like Big Data.

How to set your speaking fee

One of the questions I’m asked most (and that I’ve struggled most with in the past) is what my speaking fee is for any given event. This is a more complex question than you might initially think. Why? In the world of conferences and events, there’s a “holy trinity” of value factors that make an event economically valuable: audience, sponsors, speakers. This is something I learned from Jeff Pulver and Chris Brogan.

Audience: the right audience is highly valuable to sponsors. A crowd of people you can’t sell to isn’t all that helpful. Speakers bring in audience.

Top Ten Reasons to Attend Mobile Marketing Strategies Summit

   MMSS - San Francisco May 15-17 2012 • San Francisco, California

This is the last week to take advantage of Early Bird pricing for Mobile Marketing Strategies Summit. This  event is in it’s second year and it’s one of my favorites. Mobile Marketing is quickly becoming the best way to marketing successfully to consumers of all types! Here are my Top Ten reasons why you should consider attending Mobile Marketing Strategies Summit in San Francisco May 15-17

1- Location, location, location:

You will be hard pressed to find a more beautiful city than San Francisco.  Not only is this event in a beautiful city, it’s also at my favorite venue, Marines Memorial Club & Hotel. This beautiful building has a stunning view of the entire city from the 12 floor, working fire places and so much character!

BlogWorld & New Media Expo NY

 NEW YORK

Conference: June 5-7 | Exhibits: June 6-7
Jacob Javits Convention Center | New York, NY

BlogWorld is a must-attend social media event, hosting thousands of attendees from 50+ countries, with more than 200 speakers. This will be our second year in New York and we’ve planned 3 days of cutting-edge conference sessions and eye-opening keynotes. It’s not just the conference content that BlogWorld attendees boast about, 2012 attendees will also find a thriving tradeshow and great evening networking mixers. This is the only industry-wide event bringing the global community of content creators and publishers together all under one roof.

Who attends this important event?

Connect with your Customers - Learn How to Use All Dimensions of Search

Marketers and SEO professionals attend SES San Francisco each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business. While you're at it, network with peers and leading industry vendors.
The agenda is programmed by the SES advisory board. Check out some of the highlights:

TAB/OAAA Out of Home Media Conference & Marketing Expo

CATCH THE WAVE OF OPPORTUNITY

Out of home advertising is rising amid swells of rapidly changing, fragmented media. Are you ready to rise with us to a place where increasingly mobile, connected consumers lead the way?

Are you ready to learn how advertisers find the right mix of traditional and non-traditional media and what they need from out of home to position their brands as fresh, innovative, influential and ahead of the curve?