CRM

Customer Relationship Management (CRM) software solutions allow you to manage the relationships you have with your customers, using a combination of people, processes and technology. It helps your business attain and retain happy customers. CRM is an overall strategy to help you to learn more about your customers and their behaviour so you have the skills to develop stronger, lasting relationships which will benefit both you and your customers. It's impossible to manage a successful business without a strong focus on CRM. After all, your business is all about the customer.

What Cloud Computing Means for a Marketer

Cloud computing is a very trendy term nowadays in the marketing world. It’s useful to review the definition of the term and to understand its significance for our profession.
Although cloud computing broadly encompasses many types of services delivered from the Internet, I’m only discussing those that automate business functions in an immediate and scalable manner. All the other good services we often hear about (e.g., infrastructure as a service, platform as a service) are useful but not relevant in this context.
There are five critical things a marketer needs to understand about cloud computing.

10 μύθοι σχετικά με το cloud computing

 
Το cloud computing («υπολογιστική νέφους» στα Ελληνικά, αλλά δεν το βρίσκω και τόσο ταιριαστό, οπότε θα συνεχίσω με τον Αγγλικό όρο) έχει μπει για τα καλά στη ζωή μας και φυσικά και στην καθημερινότητα των επιχειρήσεων.