What is Inbound Marketing?

The term” Inbound “, means that instead of marketer reaching out to consumer, they leave trails of content such as blog posts, podcasts, PR releases, blog comments, videos etc. through which their clients find their website/business. Traditional marketing works other way around. In traditional marketing you find clients. This is more like upselling your product before your consumers even know that you are promoting them something.

5 Reasons Why Your Inbound Marketing Isn’t Working

Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great! You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up. You continue down the right path–spending time on social, creating even more content, and following all of the inbound marketing best practices. But, as the year comes to a close, your inbound growth has slowed. Traffic from this channel has subsided, you aren’t closing as many deals. So what went wrong?

Why Function Trumps Form in Inbound Marketing Creative

Advertising is a blend of art and commerce. It's art because it needs to make a compelling, emotional connection with an audience. It's commerce because, at the end of the day, it needs to sell product.

Sadly, the broader marketing and advertising industry is obsessed with creating ads that win creativity-based awards. And everyone in the industry wants to go to the South of France for a week every summer to bask in the sun, drink gallons of rosé, and pat each other on the back for winning a Lion at the Cannes International Festival of Creativity, the industry's most prestigious creative award.

What To Expect When You Are Expecting Results From Inbound Marketing

If you’re practicing inbound marketing today and you’re honest—then you have this challenge. The promise of inbound marketing comes along with a set of expectations and those expectations are simple. “I am going to get leads.”

The reality of inbound marketing is our clients will get leads and they will get more leads from their website then they were getting before any of us came along, but helping clients understand when, how many, and what they look like is THE major challenge facing inbound marketing agencies.

Unfortunately, most of our clients don’t look at the situation objectively. For years they haven’t been getting any inbound leads and their website has anemic traffic numbers but two months into the engagement they want to know why they’re not getting 100 leads a month. This comes down to one single issue—expectation setting.

Inbound Marketing by The Numbers: A Marketers Go-To Guide

As Inbound Marketers, our minds often swim with important, must know data, numbers and figures. There’s a lot to know and things are continuously changing. A lot of these key numbers and figures eventually become second nature but it’s always nice to have a go-to guide. So, we’ve assembled a collection of some of the more important numbers that are used within the discipline of Inbound Marketing for your convenience and ours!