5 Common Sales Campaign Errors

Sales campaigns cost time and money to launch. They often disrupt the participants' schedules and create a higher level of stress. But a good campaign can more than compensate for these issues by producing a huge boost to sales – something everyone can get behind. If your last campaign or two hasn't been attended by success, check the list below to see if you've been making any of these common errors.

1. Not Researching Your Prospects
Before you start any campaign, you need to know that your approach will appeal to your hot prospects. It doesn't matter how hard you work on your offer if you end up with something that no one really wants! Just as importantly, prospects will respond far better if you already know something about them. At a bare minimum, you should know the prospect's name and (for B2B sales) his company name and title. The more you know over and above that, the easier it will be to connect with that prospect. 

Get to Know Your Sub-niches Through Targeted Events

This weekend, I’ll be spending some time getting ready for the Melbourne Food and Wine Blogging Event I’m hosting on Tuesday. I’m really looking forward to this event—and not just because of the great food and wine we’ll get to enjoy!

This event targets a sub-niche of my main target audience—it’s aimed at food bloggers who are located in or around Melbourne, or are near enough to participate in the event.

4 B’s of Creating Buzz for a Restaurant on a Budget

One of the biggest struggles many of the restaurant owners that I work with have is figuring out how to take their marketing to the next level with a limited budget!

This means that they need creative and inexpensive ways to market their restaurant that give them a lot of bang for their buck.  Here are :

1. Be a Sports Fan

Large Retailers Say Social’s Biz Impact On Par With E-Commerce

When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the respondents. It also means that more retailers see social media as having had a great impact on their business than email campaigns (49%), mobile shopping (36%), and mobile promotions (28%).

How to Choose Affiliate Products to Promote

Content creators talk often about the importance of being passionate about your niche…but what about the products you promote? This was one of the topics Missy Ward covered during her session BlogWorld & New Media Expo New York 2012. Missy is the Co-Founder & President of Affiliate Summit Inc., so she knows a thing or two about promoting products. But believe it or not, it still comes down to one tip: do what you love.

3 ways guest posts can allow you to promote your travel site

Do you know that guest posting can allow you to promote your travel website? Indeed there are a lot of benefits that are associated with guest posting and should allow you drive some interesting traffic to your website. In this article I will be speaking about 3 main ways how you can promote your travel website through the use of well –crafted guest posts.

12 publicity "hooks" to promote your products

                                    (Credit: Public Domain Image)

(MoneyWatch) Is there such a thing as free publicity? My Dad used to say, "The sun comes up, and the sun goes down, and nothing else is free." In other words, there is a price to be paid for media coverage -- you need to work on being newsworthy.

The next time you are brainstorming ways to create publicity for your product or service, try this checklist of 12 proven news "hooks":

Importance of Sales Promotion

The importance of sales promotion is the unique role it plays in the marketing mix. In particular, it enables the marketer to add time urgency and other behavioral influences to the promotion campaign. Along with advertising, public relations and personal selling, sales promotion is one of four key tools for marketing communication.

      Price discounts give consumers an incentive to buy on the spot.