10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.

The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites. And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role.

There are real opportunities for great business. What follows are 10 reasons why SEOs should really get to grips with PR in 2013, based on my conversations with the people who are making the two work together.

How Rapportive Helps Businesses Manage Customer Relationships

Everybody knows the old saw, "It's not what you know, it's who you know." But, do you really know who you know? Probably not as well as you'd like.

Between pocketing business cards, filling up your smartphone contacts and expanding your social media connections, trying to remember who's who gets tough. But San Francisco-based Rapportive is here to help. The company's free-to-download Gmail extension automatically collects information about the person you're e-mailing, including Twitter account content, Facebook posts, LinkedIn data and any other material tied to that e-mail address. The info is displayed as a simple sidebar, usually replacing the distracting paid ads on the right side of the page.

Top 10 Myths About Public Relations

When its comes to public relations the myths abound. We could blame this on the fact that the public relations profession is unregulated and unlicensed. While you will often find public relations professionals chuckling over these myths, these misconceptions often cause business owners to make costly mistakes.