Being a social media marketer can be a difficult task. There are many
different approaches, results and processes that go into social media
marketing and it varies from client to client, depending on the type of
business or service that they provide. Sometimes, it can be even more
difficult to explain to the client the why’s, what for’s, and how’s.
Here are the 9 toughest aspects to explain. Maybe with the help of this article, you’ll be able to share with your clients what the toughest parts of social media are and how to resolve the communication.
1. Controlling the message can’t always be done: The first and foremost reason a client hires a SMM to manage their accounts are to spread awareness and gain clientele. With this in mind, the SMM wants to work towards this goal, but the feedback provided isn’t always what you would expect. Sometimes, there is negativity spread about the business. Sometimes, what the client fails to understand is that bad press or bad mentions can still help the business. As humans, we all make mistakes, and at least with a bad mention, you are given the chance to resolve it and be seen as human, like the rest of us.
2. Overnight sales don’t happen through social media: Social media is a must for businesses that want to stay in business via the Internet. What is not widely accepted is the time it takes to produce sales efforts through social media. Many clients expect to see results now, whereas it can take months for a sale to come about via social media.
3. Patience is the key: Somewhat like the above statement, social media is a buildup of marketing to produce results, they aren’t instant. When you set up a social media account, it’s true that this is the first step, but there are many more to come and they include patience, consistency, and structure. The only way social media works is by staying with it.
4. Tactics change with different clients: When a client asks you about what to do with their social media aspects, they may even tell you what they want and from where. However, not all of those outlets will work for the same clients. Some people have better results from YouTube, while others are strictly finding benefits from Twitter. There are some who have great results by using both. It’s really about finding your market and going wherever they are.
5. Social Media is actually a broad term: Social media is way more than just tweeting or digging. There is blogging, video, social networking, social news, link building, and so on. Your client needs to know these different aspects so they can take full advantage of the opportunities that are there for them.
6. It’s helping, trust me: Similar to the pro-active and patience statements, social media takes time. Whether you are getting direct sales, drawing attention, making traffic soar, it will all take time, but more importantly, you have to stick with it to really get any kind of result. Furthermore, the main purpose of social media, besides promoting your services, is to engage with others. It is not necessary for every message produced to contain a link to your service or new coupons. For it to really be beneficial, you have to just talk with people.
7. It’s really a full-time job: Honestly, logging in once a day is great, but not the most beneficial when it comes to social media. It’s definitely a prime tactic to keep updating on a daily basis, but the more you post and engage, the more likely you will be to get more things popping. To really gain maximum exposure, don’t cut your social media manager short; let them take the reins full-time.
8. The beginning starts with a relevant audience: One of the first steps in social media marketing is attracting and conversing with your niche audience, but it doesn’t stop there. It’s a continuous process that involves a lot of interaction with those people, new people, and consistent messages that pertain to that niche. When and if your audience grows, more emphasis will need to be put on those people you’ve already been talking to. If you don’t they will surely go away.
9. Get Involved! Yes, you’ve hired a social media manager to do the bulk of the tasks, but who knows the field the best? You…the client. Let the social media manager handle the most, but as the owner of a business, you should also be involved and clued in to what is going on. Learn about things you can do on your own or as a business to improve your social media presences. A social media manager can recommend a contest or giveaway, but it is the client who has to make the ultimate decisions.
Well, I’m sure this isn’t the end all list of the toughest things to explain to your clients, but it’s definitely some of the most prominent. What have you found to be hard to explain to your clients? Have you found ways to engage the client more?
Dawn Pigoni
http://www.articlerich.com
Here are the 9 toughest aspects to explain. Maybe with the help of this article, you’ll be able to share with your clients what the toughest parts of social media are and how to resolve the communication.
1. Controlling the message can’t always be done: The first and foremost reason a client hires a SMM to manage their accounts are to spread awareness and gain clientele. With this in mind, the SMM wants to work towards this goal, but the feedback provided isn’t always what you would expect. Sometimes, there is negativity spread about the business. Sometimes, what the client fails to understand is that bad press or bad mentions can still help the business. As humans, we all make mistakes, and at least with a bad mention, you are given the chance to resolve it and be seen as human, like the rest of us.
2. Overnight sales don’t happen through social media: Social media is a must for businesses that want to stay in business via the Internet. What is not widely accepted is the time it takes to produce sales efforts through social media. Many clients expect to see results now, whereas it can take months for a sale to come about via social media.
3. Patience is the key: Somewhat like the above statement, social media is a buildup of marketing to produce results, they aren’t instant. When you set up a social media account, it’s true that this is the first step, but there are many more to come and they include patience, consistency, and structure. The only way social media works is by staying with it.
4. Tactics change with different clients: When a client asks you about what to do with their social media aspects, they may even tell you what they want and from where. However, not all of those outlets will work for the same clients. Some people have better results from YouTube, while others are strictly finding benefits from Twitter. There are some who have great results by using both. It’s really about finding your market and going wherever they are.
5. Social Media is actually a broad term: Social media is way more than just tweeting or digging. There is blogging, video, social networking, social news, link building, and so on. Your client needs to know these different aspects so they can take full advantage of the opportunities that are there for them.
6. It’s helping, trust me: Similar to the pro-active and patience statements, social media takes time. Whether you are getting direct sales, drawing attention, making traffic soar, it will all take time, but more importantly, you have to stick with it to really get any kind of result. Furthermore, the main purpose of social media, besides promoting your services, is to engage with others. It is not necessary for every message produced to contain a link to your service or new coupons. For it to really be beneficial, you have to just talk with people.
7. It’s really a full-time job: Honestly, logging in once a day is great, but not the most beneficial when it comes to social media. It’s definitely a prime tactic to keep updating on a daily basis, but the more you post and engage, the more likely you will be to get more things popping. To really gain maximum exposure, don’t cut your social media manager short; let them take the reins full-time.
8. The beginning starts with a relevant audience: One of the first steps in social media marketing is attracting and conversing with your niche audience, but it doesn’t stop there. It’s a continuous process that involves a lot of interaction with those people, new people, and consistent messages that pertain to that niche. When and if your audience grows, more emphasis will need to be put on those people you’ve already been talking to. If you don’t they will surely go away.
9. Get Involved! Yes, you’ve hired a social media manager to do the bulk of the tasks, but who knows the field the best? You…the client. Let the social media manager handle the most, but as the owner of a business, you should also be involved and clued in to what is going on. Learn about things you can do on your own or as a business to improve your social media presences. A social media manager can recommend a contest or giveaway, but it is the client who has to make the ultimate decisions.
Well, I’m sure this isn’t the end all list of the toughest things to explain to your clients, but it’s definitely some of the most prominent. What have you found to be hard to explain to your clients? Have you found ways to engage the client more?
Dawn Pigoni
http://www.articlerich.com
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