When a scandal breaks loose on a celebrity, a good publicist will always
tell them that it's best to get ahead of the story and face it head on.
Celebrities know that they have to get out there and put their spin on
the story to control damage. It is exactly the same for business owners
concerned with what others may be saying about them online.
It is easier to just ignore what is being said about your company online, but if you meet your market head on and listen to their praises and criticisms you can put many damaging rumors and discrepancies to rest before they affect your business. In many cases you can even turn negative remarks into deep respect for your company.
Celebrities know the motto "any press is good press" because they know their livelihood depends on others talking about them. It is the same with your business. You want others to talk about you online as it gives you free exposure, but you have to actively engage as well.
It is easier to just ignore what is being said about your company online, but if you meet your market head on and listen to their praises and criticisms you can put many damaging rumors and discrepancies to rest before they affect your business. In many cases you can even turn negative remarks into deep respect for your company.
Celebrities know the motto "any press is good press" because they know their livelihood depends on others talking about them. It is the same with your business. You want others to talk about you online as it gives you free exposure, but you have to actively engage as well.