5 Ways to Get Visual on Social Media

It’s become clear that a dynamic visual presence is essential for develop a successful social media campaign and just as essential to your fundamental social strategy. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia. Here are 5 ways that almost anyone can start introducing multimedia elements into your social media presence.

1. Expand Onto Visual Platforms

The Only Four Things Your Really Need to Start Video Podcasting

At NMX 2013, Perry Lawrence gave a great presentation on how to get started video podcasting. When you break it down, there are only four things you really need to begin:

    An Idea
    The Desire
    A Budget
    Discipline

Let’s take a close look at these four necessities to help you on the road to video podcasting.

An Idea

How to Make Video a Successful Part of Your Content Marketing Strategy

When developing your video strategy, it’s important to ask yourself in a serious way what you’re looking to gain from it.

Start by defining your approach and establishing if your goals are realistic and attainable.

Should you be aiming to be the next viral hit on YouTube, or to strategically improve your site’s SEO?

YouTube Isn’t Your Best Friend

Think big with effective video marketing strategies

Customers buy products or services from brands they trust, so it’s imperative for companies to discover how to develop loyalty through web marketing initiatives. In many instances, organizations strengthen rapport with new and existing shoppers through compelling marketing collateral, always selling to prospects, but never taking their business for granted.

Professionals look to expand their arsenal of tools to create loyal fan bases, but when it comes to video, brands drop the ball. The problem stems from how sales executives view visual media compared to creative staff members – taking the wrong strategic angle can turn video content into a sales tool, not a relationship builder. Therefore, when looking to foster trust with prospective and current customers, brands must spend significant time developing the right strategy – the production should always take the backseat. Check out Brafton’s white paper on how to create the perfect video marketing strategy.

The Three Things This Viral Video Gets Exactly Right

If you’ve been on Facebook for more than ten minutes, you’ve seen a friend share an interesting video.

Today I want to talk about one that was shared with me — about why it worked, what you can learn from it, and how you can break a complex piece of content down to get insights for your own material.

After I took a few minutes to watch the video, I immediately shared it. And then my friends shared it. And their friends shared it.

When I see that happening in my social media streams, I stop and pay attention.

So let’s take a look at a powerful story. The story of a good dog named Rosie, the kind people who helped her, and how they can help you create the kind of content that gets shared, that touches your audience, and that motivates them to take action.

Οnline προβολές - Ανεβάστε τα εταιρικά σας βίντεο

Αν το µόνο που θέλετε είναι να δουν κάποιοι τα βίντεό σας, τα οποία µπορεί να αφορούν διαφήµιση προϊόντων και υπηρεσιών της εταιρείας σας, τότε ανεβάστε τα στο YouTube. Αν, ωστόσο, θέλετε να τα δουν περισσότεροι ή να τα ενσωµατώσετε στο εταιρικό σας site ή απλώς να τα χρησιµοποιήσετε για να φέρετε κίνηση σε αυτό, τότε θα ήταν καλό να στραφείτε σε άλλες υπηρεσίες φιλοξενίας [hosting] και να µην περιοριστείτε στο YouTube. Aν, επιπλέον, χρησιµοποιείτε πολλές υπηρεσίες video hosting, τότε σίγουρα θα θέλετε έναν γρήγορο και απλό τρόπο για να ανεβάσετε τα βίντεό σας. Στον παρόν άρθρο θα σας δείξουµε πώς να τα κάνετε όλα αυτά.

ΥοuTube

Αναµφίβολα, το YouTube [www.youtube.com] αποτελεί τον παντοκράτορα του βίντεο στο Web. Κάθε βίντεο που δηµιουργείτε για δηµόσια κατανάλωση, θα πρέπει να ανέβει στο YouTube, ενώ σε κάθε βίντεο που ανεβάζετε, οφείλετε να ενσωµατώνετε ένα κείµενο που να περιέχει το URL του site σας. Σηµειώστε ότι όλα τα βίντεο που ανεβάζετε στο YouTube φέρουν το λογότυπο της υπηρεσίας, το οποίο σηµαίνει ότι το YouTube χρησιµοποιεί το site σας για να προβληθεί.

4 Keys to Video Marketing and a Free Guide to Mastering It

Blogging is one of the fastest and easiest ways to get your content and ideas out to readers, but content sharing is changing quickly as video is becoming more and more popular. YouTube is the largest search engine after Google, with over 800 million unique visitors per month. With the popularity of video skyrocketing, the future of blogging will gradually move towards video content.

If you want your blog to remain relevant with your readers, it’s important you know how to use video on your blog effectively. Distilled has designed a video marketing guide that can help you understand and utilize video more successfully in your blog or business.

Let’s go through 4 keys for succeeding in video marketing.

Making the most of Video

Video is a great way to engage with your customers and can be used in a number of ways on your site.  Whether you are providing helpful video guides and how to tips or if you are showing product demos you need to consider how you optimise your website for video to make the most of the opportunities these videos present to you.  Here’s some initial ideas to help you begin to make the most of video on your site.

YouTube Channel

Set up a company YouTube Channel and make sure it’s fully customised. YouTube offer the option to have a brand channel for your site

Video Marketing and Advertising — A SEO-News Exclusive

Video is a content driving force that is taking internet marketing to the next visually creative level. Creating campaigns that promote businesses through video streaming or pre-recorded methods traditionally could get a bit expensive, but these days everyone has a camera cell phone with capabilities that allow it to capture motion video.

A couple of campaigns come to mind when I think of video – short commercials and snippet infomercials regarding a product, service, or solution. Brief demonstrations can be given on camera within a short period of time. The only hang up is anyone that wants to do this needs to ensure that the project’s final result looks and feels professional. This is where editing comes into play and making the grade with the presentation is the most important element.

Is video chat the future of social media?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: What’s your first reaction to the new social video-chat service Airtime?

• I’m mildly curious to see how it compares with other chat services: 29.37%
• I’m totally indifferent toward video-chat services: 25%
• I’m a little creeped out by video-chat services: 23.13%
• I won’t go anywhere near it: 19.37%
• I can’t wait to use it: 3.12%

Ambient video and the changing face of communication

This past week I wrote about Skype competitor OoVoo, which launched a new Facebook 12-way video chat app along with updateds to many of its other apps. While the Facebook app was the headline, what really stood out to me was my conversation with OoVoo chairman Robert Jackman. Jackman told me that OoVoo’s mostly young users — 60 percent of its 46 million users are under 25 — don’t use OoVoo like other people use Facetime or Skype: to make the equivalent of a phone call over video.

Many simply come home and leave OoVoo on in the background as they do homework or watch TV, sort of like an instant messager app. Friends jump on or jump off, checking in with each other and seeing what’s going on. The person who starts the video chats isn’t obligated to stay on. This is not appointment video: it’s ambient video, running in the background.

How to Create Your Virtual Sales Team Using Video Marketing Systems

Game Changer: Webinar Marketing Strategy – You’re Going to LOVE This Way to Get Into Video Marketing

Video Marketers Cory Michael Sanchez and Ira Rosen know how to make your dream of having a video marketing system that gets you 80% conversion a reality. Imagine having thousands of people watching a webinar and automatically buying either instantly or over a fool proof buying cycle.

During this recent Social Buzz U program, they showed us how to place your marketing on steroids and explode your business and database using their video marketing secrets. You can become the expert and position yourself for amazing success with this system.

In-Video Shopping: Η (δια-δραστική) επανάσταση στο ηλεκτρονικό εμπόριο

Εδώ και αρκετό καιρό, η αγορά του ηλεκτρονικού επιχειρείν αναζητεί λύσεις για το πώς θα μπορέσει να αντιμετωπίσει δύο προκλήσεις του διαδικτύου: πρώτα την εύρεση δυνατοτήτων χρηματοποίησης των βίντεο κλιπ και γενικότερα του περιεχομένου των βίντεο και ύστερα την αναζήτηση τέτοιων τρόπων, ώστε η online διαφήμιση να γίνει για το χρήστη πιο ελκυστική, πιο βιώσιμη και ως εκ τούτου πιο αποδοτική.

6 Tips for Making a Business Marketing Video

Video grabs people's attention far more quickly and effectively than text or photographs. So why not make a video to market your business? It's not hard. These six tips will help you make a good-looking, effective video.

Start with a script.  If you don't, you'll turn on the camera and find yourself tongue-tied as you try to think of what to say. Unless you're using a teleprompter, bullet points are better than paragraphs.

Video marketing,

Παρακινώντας τον πελάτη και το συναίσθημά του.

Η δημιουργία συναισθήματος αποτελεί το βασικότερο στατιστικό στο marketing. Οι άνθρωποι αγοράζουν για συναισθηματικούς λόγους και αιτιολογούν την αγορά με την λογική. Αν αγόραζαν μόνο με βάση την λογική, τότε θα ζούσαμε σε μία πολύ διαφορετική οικονομία.