5 Marketing and Sales Lessons from the Inbound 2012 Event

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. I was surrounded by 2800 marketers who are doing inbound marketing or learning all about it.

Inbound marketing is a term coined by Hubspot in 2005 to refer to making yourself easy to be found on the web.

How to set your speaking fee

One of the questions I’m asked most (and that I’ve struggled most with in the past) is what my speaking fee is for any given event. This is a more complex question than you might initially think. Why? In the world of conferences and events, there’s a “holy trinity” of value factors that make an event economically valuable: audience, sponsors, speakers. This is something I learned from Jeff Pulver and Chris Brogan.

Audience: the right audience is highly valuable to sponsors. A crowd of people you can’t sell to isn’t all that helpful. Speakers bring in audience.

ClickBank Exchange 2012

                                    August 10-11, 2012
                                    Times Square, NYC

Welcome To ClickBank Exchange 2012!
You’re one short summer away from the pre-eminent event that brings digital infopreneurs together to network, learn from the best, and expand their businesses.

On August 10th and 11th 2012, ClickBank will once again host the ClickBank Exchange conference in New York City. This time around, we’ll be at the beautiful Marriott Marquis, with floor-to-ceiling views of Times Square and superb rooms available at a reasonable price.

Make way for the Social Media Marketing Summit Europe

It’s only three more sleeps until the Social Media Summit Europe graces London early next week. Organised by Useful Social Media is a global brand focused event where attendees able to learn how to best use social media with presentations all by brands with no agencies speaking.

Hosted at Regents Park Marriott London, the two-day summit from 25-26 June 2012 has two Image of USM and Social Media Summit Europe logos togetherfantastic tracks, business-to-business (B2B) and business-to-consumer (B2C) with the who’s who of brands.

Corporate Social Media Summit New York 2012 [Event]

Once again The Corporate Social Media Summit is back and as usual will come complete with real insight, valid experience and the answers you may be looking for when it comes to social media. There will be over 150 top delegates in attendance. Get registered as soon as possible to insure your place at this phenomenal social media educational summit.
What Can Attendees Expect from the New York Corporate Social Media Summit 2012?

60 New Buyers at City Fair

In just five weeks City Fair 2012, organised by the European Tour Operators Association (ETOA), will take place in London with more than 60 buyer companies attending the workshop for the first time.  Nearly 180 contractors and product developers have already been attracted by dozens of pre-scheduled appointments with relevant commercial contacts and the broad range of destinations on offer.

Top Ten Reasons to Attend Mobile Marketing Strategies Summit

   MMSS - San Francisco May 15-17 2012 • San Francisco, California

This is the last week to take advantage of Early Bird pricing for Mobile Marketing Strategies Summit. This  event is in it’s second year and it’s one of my favorites. Mobile Marketing is quickly becoming the best way to marketing successfully to consumers of all types! Here are my Top Ten reasons why you should consider attending Mobile Marketing Strategies Summit in San Francisco May 15-17

1- Location, location, location:

You will be hard pressed to find a more beautiful city than San Francisco.  Not only is this event in a beautiful city, it’s also at my favorite venue, Marines Memorial Club & Hotel. This beautiful building has a stunning view of the entire city from the 12 floor, working fire places and so much character!

Connect with your Customers - Learn How to Use All Dimensions of Search

Marketers and SEO professionals attend SES San Francisco each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business. While you're at it, network with peers and leading industry vendors.
The agenda is programmed by the SES advisory board. Check out some of the highlights:

Το Social Media Conference '12 στις 27 Απριλίου στην Αθήνα

Στην αρχή ήταν τα Likes και τα τιτιβίσματα. Μετά, ήρθαν τα professional networks και πιο πρόσφατα τα +1 και τα repins... Ο κόσμος των Social Media εξελίσσεται ραγδαία, θέτοντας νέες προκλήσεις για τις επιχειρήσεις. Στο Social Media Conference '12 θα δώσουν το «παρών» καταξιωμένοι ξένοι ομιλητές, καθώς και κορυφαίοι εκπρόσωποι της ελληνικής αγοράς από το χώρο της Επικοινωνίας και του Marketing. Και όλοι τους θα επισημάνουν σημαντικές τάσεις και εξελίξεις, θα μοιραστούν πολύτιμες εμπειρίες, θα δώσουν πρακτικές συμβουλές και θα παρουσιάσουν συναρπαστικά case studies από την Ελλάδα και το εξωτερικό.

TAB/OAAA Out of Home Media Conference & Marketing Expo

CATCH THE WAVE OF OPPORTUNITY

Out of home advertising is rising amid swells of rapidly changing, fragmented media. Are you ready to rise with us to a place where increasingly mobile, connected consumers lead the way?

Are you ready to learn how advertisers find the right mix of traditional and non-traditional media and what they need from out of home to position their brands as fresh, innovative, influential and ahead of the curve?

3 Amazing Conferences You Wish You Could Go To

When you work in marketing, it’s essential to stay on top of current trends and always keep an eye to the future. One of the most fulfilling and enriching ways to stay ahead of the pack is by attending conferences. They give you an opportunity to meet with like-minded thinkers, hear new perspectives on familiar issues, and engage in conversation with industry thought leaders. While world-famous conferences like SxSW and TED get bigger each year, small conferences are also thriving. Let’s take a look at three conferences that can really deliver value, even if you haven’t heard of them!

SMX East 2012

DISCOVER THE POWER OF VISION + VEGAS

Symantec Vision 2012 is ready to match the power, energy, and excitement of Las Vegas—with even more in-depth technical content, the world’s largest gathering of Symantec experts, and a lineup of events and activities that would make Frank Sinatra and Sammy Davis, Jr. proud. Join us at the MGM Grand in Las Vegas May 7-10 to Discover the Power of Insight and Innovation in one of the brightest and most exciting cities in the world.  

Discover the Power of Vision
It's time to make your plans to attend the 2012 Symantec Vision event in Las Vegas. Check out this video to get a taste of the power-packed training, networking, and fun you can expect from the upcoming Vision conference.

The Email Insider Summit

April 25 - 28, 2012
South Seas Island Resort, Florida


New to Email Insider Summit?

The Email Insider Summit is a unique event where the biggest brands and brightest minds caucus for three-days on state of email marketing. The event, hosted at a luxury resort, is perfectly structured to offer all attendees the most valuable mix of high-level sessions and networking functions.

Interactions 2012, Global Customer Conference

NICE's annual Global Customer Conference
held in cooperation with the NICE User Group (NUG) Community,
will bring together more than 1,500 customers and industry leaders
to network, share best practices and learn about exciting new
solutions for their organization. 

Join us at Interactions 2012 in Nashville for an experience that’s like one of those catchy tunes you always remember.

Internet Week New York 2012

                      MAY 14-21

About Internet Week

Since 2008, Internet Week has taken place all over the city, thanks to our many partners hosting diverse events in different locations.The result is a critical mass of web-focused events that raises the profile of NYC's industry as a whole, as well as the partners who participate.

The 2012 Festival Headquarters

Just like in 2010 and 2011, Internet Week NY HQ will be home to stages, a classroom, lounges curated by Design Within Reach, installations from Ivan Toth Depeña in collaboration with Jared Schiffman's "Spatial Media" class at NYU's ITP, and more. With 20,000 more square feet of Digital Playground as well as Conference Theater—Internet Week HQ at 82 Mercer is poised to be the best yet.

Με την επιχειρηματική ιδέα "AGROS" συμμετέχει η Ελλάδα στο διαγωνισμό Ε-bootcamp!

Με πολλές ελπίδες και όνειρα για διάκριση θα ταξιδέψει στο Σαν Φρανσίσκο ο Έλληνας Γιώργος Καράμπελας που θα λάβει μέρος στο E-Bootcamp. 10-15 Απριλίου 2012.
O Γιώργος Καράμπελας, δημιουργός της επιχειρηματικής ιδέας "Agros", είπε χαρακτηριστικά στην πρόσφατη επίσκεψή του στο Corallia, το οποίο συνέβαλε καταλυτικά στην όλη προσπάθεια: «Αισθάνομαι το βάρος της πρώτης ελληνικής εκπροσώπησης στο διαγωνισμό Ε-bootcamp. Ελπίζω σε ένα καλό αποτέλεσμα και σε μια άξια εκπροσώπηση. Θα ήθελα να σας ευχαριστήσω για όλη την προσπάθεια που καταβάλλετε και την πρωτοβουλία σας να δώσετε τη δυνατότητα σε Έλληνες φοιτητές να είναι μεταξύ των 100 καλύτερων απ' όλο τον κόσμο, προάγοντας με αυτόν τον τρόπο τη νεανική επιχειρηματικότητα».

E-Bootcamp 2012: The Essential Entrepreneurship Conference

The Business Association of Stanford Entrepreneurial Students, in conjunction with Princeton's Business Today, present to you the 2012 edition of Entrepreneurship-Bootcamp. Held at Stanford University, E-Bootcamp is an all-expenses paid trip designed to put the most brilliant minds in the world at the mercy of an elite group of founders, entrepreneurs, and venture capitalists who will stop at nothing to turn their ideas into gold.

6ο Πανευρωπαϊκό Συνέδριο Interact

To IAB Europe ανακοινώνει το συνέδριο Interact, που θα πραγματοποιηθεί στη Βαρκελώνη στις 30 & 31 Μαΐου 2012.Tο φετινό συνέδριο, το οποίο αποτελεί τη σημαντικότερη πανευρωπαϊκή εκδήλωση για την online διαφήμιση, θα εξετάσει πως πολλά διαφορετικά ψηφιακά διαφημιστικά formats μπορούν να χρησιμοποιηθούν για την αποτελεσματική ανάπτυξη των brands online.

ΑDOBE:Σημαντικές καινοτομίες στο Adobe Digital Marketing Suite

Η Adobe άνοιξε την αυλαία του Adobe Digital Marketing Summit, όπου περισσότεροι από 4.000 digital marketers και υψηλά στελέχη των σημαντικότερων εταιρειών διαφήμισης, εκτύπωσης και τεχνολογίας συγκεντρώθηκαν για να ενημερωθούν αναφορικά με τις νεότερες τάσεις του digital marketing, καθώς επίσης και για να μοιραστούν πετυχημένες πρακτικές.
Ειδικότερα, η Adobe εισήγαγε πολλές νέες καινοτομίες μέσω της Adobe Digital Marketing Suite, συμπεριλαμβανομένων των: Adobe Social: Ένα νέο προϊόν μέσα στη Digital Marketing Suite, το Adobe Social συνδυάζει το social publishing και το engagement με το monitoring, το social ad buying και τα analytics που μπορούν να συσχετίσου την κοινωνική δραστηριότητα με τα επιχειρηματικά αποτελέσματα.

Αυστραλία: Προβολή ελληνικών φαγητών και ποτών

Γεύσεις και χρώματα από την Ελλάδα θα πλημμυρίσουν την Καμπέρα, με στόχο την προβολή στην Αυστραλία των ελληνικών φαγητών και ποτών.