2 Reasons Why Bing Will Lose BILLIONS Without Mobile Devices

The facts from our Paid Search Report: Q4 2012:

• Bing has a lower share of impressions, spend and clicks from smartphone and tablet devices.
• Tablet and smartphone devices are projected to account for 50.3% of spend, 43.8% of impressions and 51.7% of clicks by Q4 2016.
• There are over 2 billion dollars of lost potential revenue at stake if Bing does not figure out how to gain market share in tablet and smartphone devices.

In the 17 billion dollar US paid search market, the Yahoo! Bing Search Network (hereafter referred to as Bing) has been scratching away at Google’s dominant market position. Between Q4 2011 and Q4 2012 Bing gained 4 points of impression share and 1 point of spend share, but the rising tide of tablet use poses the greatest obstacle to Bing’s ability to maintain its share of the search market.

Will Mobile Insurance Take Off ?

Despite the growing range and sophistication of leading (US) insurance companies’ mobile offerings, consumer adoption of mobile insurance services is still low. What makes the mobile solution relevant to the customer? Forrester has identified three elements that determine the convenience of a service or product: immediacy, simplicity, and context.

Online and Mobile: The Potential of Personalized Health Information

An average 24 year old will spend more time on Facebook than they will with their doctor in 20 years, according to Razorfish Health. Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? That is the question.

Personalized Medicine vs. Personalized Health

We are in an age of personalized medicine. Personalized medicine refers to therapies that can be tailored to an individuals own genetics and physiology. Some relate this to genomics as a way to bridge the gap between the Human Genome Project to individualized healthcare.  According to a report from the Kaufman Foundation, “personalized medicine” is a part of a broader field called personalized health.

Powerful Marketing Via Mobile and Web: Use Your Target Audience’s Short Attention Span to Your Advantage

Want to do Powerful Marketing via Mobile and Web? Here’s your target audience summed up in Three Magic Words: Short Attention Span.

Most people don’t read anymore. They skim. You already knew this. But are you applying this knowledge to your marketing efforts every day? Probably not. Instead, when you or your marketing team sets out to build a page of content, you go back to tried and true methods you have been using since high school: You write your Headline or Title (h1 tag), you write your Topic Sentence (or maybe not!), First Paragraph, Second Paragraph, and so on. If you really knock yourself out, you might add an image or a subheading.

Preparing For Mobile Web Search

The mobile Web is currently a “Wild West,” with plenty of undiscovered territory, and a different set of user behaviors to be decoded.  For advertisers and publishers, the question of traffic retention requires a different answer for the smaller screen.  In preparing to position themselves properly, marketers looking to leverage mobile need to understand that the search of the future, both in engines and ads, needs to be more anticipatory, better integrated, and deliver compelling, useful results to drive the user to click over to your page or download your app.

Communicators: Get ready to start a communications mobility audit

A mobility audit is the first of three steps in a strategy to put the right mobile solutions in the hands of the right employees, according to a report The Altimeter Group issued earlier this month.

“It’s likely that most workers inside an organization are toting mobile devices,” the report says. “The question becomes what are the devices and who is using them.” Altimeter suggests a network analysis and determining the numbers and types of devices accessing company data.

Maybe We Now Know Why Facebook and Mobile Have Not Gotten Along?

Many people complain about Facebook’s mobile experience.For the longest time their app was just not very good. Even with the latest improvements the Facebook mobile experience still leaves a bit to be desired.

While it seemed that Facebook was simply focused on building their 900 million user powerhouse and mobile was backburnered as a result, that may not have been the case at all.
CNBC reports that as a result of early investor meetings there has been a change to the filings for Facebook’s IPO which indicates the trouble Facebook has with mobile.

Facebook said growth in the number of users using Facebook on mobile devices, which is hard to monetize, “may negatively affect our revenue and financial results.”
In an amended regulatory filing, the company said the number of people logging into Facebook is continuing to grow more quickly than the number of ads delivered.
Facebook said this is in part because more people are using the social network on mobile devices, where it shows a very small number of ads.

The Mobile Web vs. The Real Internet

The latest marketing strategy of some cell phones, particularly the iPhone, is to push the idea of access to the "real" Internet instead of the scaled-down mobile Internet. This begs the question: is the mobile web a temporary solution that will soon fade as the 'real' Internet comes to the cell phone, or is it here to stay?
Tough question.
First, let's dispel the notion that only a few smart phones or pocket pc's can access the real Internet. It is true that going to Yahoo or YouTube on the Internet Explorer that comes with Mobile Windows will take you to the mobile versions. But the 'real' Internet is still out there and waiting. These sites take you to a mobile version because they detect that you are using a mobile version of Internet Explorer.