Top Ten Reasons to Attend Mobile Marketing Strategies Summit

   MMSS - San Francisco May 15-17 2012 • San Francisco, California

This is the last week to take advantage of Early Bird pricing for Mobile Marketing Strategies Summit. This  event is in it’s second year and it’s one of my favorites. Mobile Marketing is quickly becoming the best way to marketing successfully to consumers of all types! Here are my Top Ten reasons why you should consider attending Mobile Marketing Strategies Summit in San Francisco May 15-17

1- Location, location, location:

You will be hard pressed to find a more beautiful city than San Francisco.  Not only is this event in a beautiful city, it’s also at my favorite venue, Marines Memorial Club & Hotel. This beautiful building has a stunning view of the entire city from the 12 floor, working fire places and so much character!

2-  Learn to Develop and Maintain a Sustainable Mobile Strategy

There are many mobile marketing conferences to pick from but Mobile Marketing Strategies Summit stands out from the rest because the focus is entirely on education.  Learning how to actually develop and then maintain a sustainable mobile strategy is key in this quickly evolving industry.  It’s exciting to hear about what will be happening and that invigorating to hear how powerful mobile can be BUT what most want is to learn HOW to make mobile work for their organization.

3- Mobile is on the Verge of Eclipsing the Internet

While mobile may be a bit intimidating and probably on your list of “to dos” it’s imperative every organization begin focusing on and integrating mobile into their overall marketing strategies. Mobile Marketing Strategies Summit will help any business, whether just starting out or already working with mobile, figure out how to utilize mobile in the most effective ways.

4-Spectacular Speakers

Because Mobile Marketing Strategies Summit has built a fantastic reputation we are able to secure some of the most sought after thought leaders.  This year we have, Iryna Newman, Mobile Marketing Manager, Groupon, Marco DeMiroz, President and CEO, PlayFirst, Inc., Erica Swallow, Tech and Lifestyle Writer, Contributor to Mashable, Entrepreneur, Business Insider and American Express OPEN Forum, Andy Chu, Director of Product Management, Bing for Mobile and Local Online Services Division, Microsoft Corporation, Chad Summervill, WW Mobile Marketing – Digital Strategy, Hewlett-Packard Company and Michael Iams, Principal Product Manager – Mobile, MapQuest just to name a few. To the entire speaker lineup visit our Speaker Page

5-Dedicated Tracks

GSMI understands every organization has different needs and desires different takeaways. That’s why we’ve designed Mobile Marketing Strategies Summit with the following four tracks; Mobile in B2B, Mobile in B2C, Leveraging M-commerce, Mobile Payments and Loyalty Programs and Integrating Mobile, Social and Local for an Optimized Strategy.  Attendees can move freely from track to track so their learning experience is tailored to their needs.

6- Six Interactive Workshops

Keynotes and presentations are essential to learning at any conference or summit. However, interactive workshops are where most of the learning really happens.  Workshops give attendees the opportunity to get their hands dirty, apply real strategies and work with facilitators, colleagues and other professionals to build their own strategies, solve problems and bring solid information back to the office. Mobile Marketing Strategies Summit has six interactive workshops; Launching the Best Mobile Payment Strategy for Your Company, Integrating B2B Mobile Marketing with Your Online Marketing Strategies, How to Meet Current Consumer Demands & Accessing a New Demographic through m-commerce, Mobile Marketing Fundamentals: Creating & Maintaining the Right Mobile Strategy for your Organization, Innovative Solutions that Combine Payments, Loyalty and Rewards for Optimizing Customer Engagement and Is a Mobile App Right for Your Company?

7- Case Studies

Case studies provide an abundance of information and that’s why we have included some of the most relevant case studies from 2012.  Edward Deutscher, OVP of Digital Commerce – Emerging Platforms, Home Shopping Network will be presenting; Case Study: HSN Leveraging Mobile to Enhance Multi-Screen Experiences and on the B2B track Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather presents Ogilvy & Mather Case Study: Making the B2B Mobile Marketing Connection.  These are just two of several cutting edge case studies attendees will learn from.

8- A View into the Future

In addition to providing practical takeaways Mobile Marketing Strategies Summit will also feature presentations that give a glimpse into what’s to come. NFC, Google Wallet and augmented reality are just a few topics that will be covered in detail, giving you a first look at how the future of mobile can help your organization.

9- Networking Opportunities

Learning should always be #1 when it comes to attending conferences and summits. However, networking takes a close second. Mobile Marketing Strategies Summit attracts the best of the best and is a perfect opportunity to build new relationships and learn from each other. Join us at our networking reception after the closing keynote on May 16!

10- Achieve Mobile Marketing Success

If you would like to achieve mobile marketing success this is the event for you! Well rounded, focused on education and all encompassing, Mobile Marketing Strategies Summit will get you on your way to achieving mobile marketing success!
These are only the top ten reasons you should be in attendance at Mobile Marketing Strategies Summit in San Francisco May 15.  We would love to have you and are offering great Early Bird Pricing until Friday April 6th

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