SEO Greece – Είναι το SEO επιστήμη ; Τι πρέπει να γνωρίζετε!

Το τελευταίο διάστημα γίνεται όλο και πιο εμφανές ότι το μάρκετινγκ είναι πολύ περισσότερο μια επιστήμη παρά μια τέχνη.

Ένας παράγοντας που αποδεικνύει αυτή ακριβώς την άποψη είναι η βελτιστοποίηση ιστοσελίδων στις μηχανών αναζήτησης, ή αλλιώς SEO

Για να δώσω μία απλή εξήγηση,

    βελτιστοποίηση ιστοσελίδων  ή SEO είναι η στρατηγική που έχει ως στόχο τη βελτίωση της προβολής περιεχομένου στο διαδίκτυο (προβολή περιεχομένου θεωρείται για παράδειγμα η ιστοσελίδα της εταιρείας σας) στα οργανική αποτελέσματα μίας αναζήτησης…

The New Google Search: Six Changes That Rocked the SEO World

In a little over a year, Google has rendered 10 years of SEO dogma mostly useless. Go ahead and throw out everything you used to hold dear, such as link building, keyword-rich content, internal links, and tracking results on SERPs. It’s time to start over.

Is all that drama necessary? Yes, it is.

Recently, Google made changes that together have dismantled what we have taken for granted in the world of SEO. Each of the six major changes focused on one aspect of search. The cumulative impact of the changes has me calling for the end of an era.

Local Search Optimization: Get Started with the Basics

The early 21st century has been marked by controversy, hand-wringing, celebration, and angst about globalization: the general process of countries and cultures mixing with, and crowding in on, each other.  We have been told that the world is getting smaller due to technology, particularly the Internet, and growing populations.

How ironic that, in the world of Internet search, the opposite process is at work.  Whereas once former Speaker of the House Tip O’Neill observed that “all politics are local,” now it would seem that the Search Engines have taken up a similar chorus: “all search is local.”

Don’t believe it?  Just run a search.  Take a look at the screen capture below (if it’s not big enough to see the detail, click on it).  This is for a search on “realtors in williston nd.”  You can see that local results dominate the search.  If you take away the ad at the top, only one conventional “organic” result appears above the fold.

7 Basic SEO Tips to Improve Search Visbility Where Customers Are Looking

Most marketers understand the importance of setting goals, understanding audience and making a plan for improving their search engine visibility. But despite the need for that strategic approach, online marketers are hungry for individual tips and best practices. At TopRank Online Marketing, we understand the need for both and cover the strategy in-depth at Online Marketing Blog.

Web Page Optimization: Avoiding the World Wide Wait

Think visitors are happy to wait for your site to load? Dream on. The good old days when we could expect visitors to cheerfully adhere to the golden two-second rule are over. According to Microsoft’s Harry Shum, that magical number is rapidly approaching 250ms. Blink your eyes and you’ll miss it: modern internet users want your site to load yesterday. If you want visitors to hang around and see what you’ve got to offer, you have to consider speed as the most important feature of your site.

Search. Social. Mobile. Optimized!

Don't silo your digital marketing efforts

Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.

Today’s silos include three types of optimization experts.

1. Search
SEO experts dominate the search bar implementing a keen knowledge of algorithyms and generating content, specifically important keywords and links.

2. Social
Social experts top the social streams on Twitter, Facebook and other social platforms by implementing expertise like Edgerank and more through sharing likes, photos and more.

3. Mobile
Mobile experts provide not only mobile sites, but develop apps and other technologies needed for the 1.2 billion mobile users.

  Today's brands require a mind shift when it comes to optimization.

Top 7 SEO Tips for Small Businesses

Starting a new business can pose different challenges for business owners, irrespective of the product or service they are marketing. Usually, internet marketing is the last thing that entrepreneurs consider for promoting their businesses. Also, it is very common to find poorly managed SEO (Search Engine Optimization) campaigns in small businesses. As SEO agencies can help you deal with your SEO campaign effectively, consulting them for your online marketing campaigns can be a good idea. However business owners should also keep these things in mind for their SEO campaigns.

Everyone’s Talking Negative SEO: Should You Be Concerned?

Negative SEO is on the minds of many search engine optimizers these days. However, SEO’s mostly talk about it within the context of Penguin update and Google’s war on spam, because there is barely enough data to discuss it as a separate subject. Well, I believe it’s still important to make an in-depth analysis of the current state of negative SEO, since many folks would like to know at this point – should they be concerned?
What made negative SEO worries arise?

Let’s take a step back and see what lead to the new wave of negative SEO concerns. Thing is, negative SEO had been discussed and dreaded many times in the past, but Google repeatedly managed to keep SEO’s assured that the former can never be effective to the extent that it should be feared.

Video Marketing and Advertising — A SEO-News Exclusive

Video is a content driving force that is taking internet marketing to the next visually creative level. Creating campaigns that promote businesses through video streaming or pre-recorded methods traditionally could get a bit expensive, but these days everyone has a camera cell phone with capabilities that allow it to capture motion video.

A couple of campaigns come to mind when I think of video – short commercials and snippet infomercials regarding a product, service, or solution. Brief demonstrations can be given on camera within a short period of time. The only hang up is anyone that wants to do this needs to ensure that the project’s final result looks and feels professional. This is where editing comes into play and making the grade with the presentation is the most important element.

Tips for boosting site traffic through social media

These days, SEO means so much more than simply optimizing your on-site components to get your Web site to rank highly on the search engines. Because of the way the Internet has evolved into the more dynamic and interactive social Web, brands have since put significant focus on online interactions and building genuine relationships with their followers. And true enough, fusing SEO and social media components can definitely generate a winning formula for any brand online—a formula that can kick campaigns into high gear and drive brands to succeed.

What Keywords Matters the Most?

It is no secret that researching for the right keyword would be the very first step in any type of SEO campaign. Many SEO Companies and SEO consultants knows that every keyword entered by search engine users would allow SEO agents to identify the intentions of the searcher. By identifying the type of keyword entered by the search engine user, SEO companies and SEO consultant would be able to identify the intentions of the search engine user and may be able to correlate it with the different data gathered. From there SEO companies and SEO consultants would be able to devise new online marketing plan.

Top 5 Advanced Marketing Techniques

Making an online business successful is not easy. With every budding competition that uses innovative techniques and clever strategies, there is a greater chance that your business campaign might become a needle in the haystack! Generating new leads from the internet and implementing those to capture that number 1 position in the search engine is the perfect strategy to make sure your business/product receives overall attention. And if you feel your existing strategies are putting you down in the market, you can use tips provided by any SEO Company UK.

Utilizing Software Directories for Link Building

A back linking technique that is often not used or mentioned in the SEO world is software directories. A software directory is similar to a web directory in a lot of ways. The software directory’s purpose is to be a resource where you can easily find software for whatever you are looking for.
A lot of people are probably thinking that developing software to submit to software directories is quite difficult and costs a lot of money. Well you can actually do this all for free and the time you will spend doing it will be pretty reasonable. The first thing you have to do is develop the software. If you already have a piece of software you have developed then go ahead and submit that. The software does have to be a desktop based software and can’t be web based.

How to empower your guest blog posts

In a previous blog post, we talked about how taking part in guest blogging can be a terrific SEO strategy to supercharge your content marketing campaigns forward. The benefits are aplenty, opening up more opportunities offsite for your brand to expand your strategies to reach more people and boost your own Web site or blog’ traffic.

So you’ve done an amenable job with your guest blog post. And it’s quite a good read, full of fresh ideas, and helpful links and tips people can surely learn from. However, your guest blogging efforts shouldn’t just end with submitting it to someone else’s blog. There’s still a bunch you can do to make the most out of your contributed content. Here are a few things you can do to empower your guest blog post to positively impact your brand and your Web site.

5 Essential SEO Consulting Intake Questions

If you haven’t checked out Rhea’s Whiteboard Friday discussion of vendors vs. consultants, now is a great time to take a peek. In our effort to transform from SEO vendors to true SEO consultants we’re evaluating our client intake process, focusing on establishing a long-lasting relationship from the moment a potential client clicks “submit” on the contact form.

I’ve been taking on more business development responsibilities as part of my new role at Outspoken Media. Working with the team, we’re exploring ways to organize and simplify our client intake process with the help of tools such as Infusionsoft and by using the first call with a prospective client to position ourselves as an online marketing partner. That might mean translating their contact form request for “x links a month to our site” to a goal of increasing organic search-driven revenue by 10% over the next 6 months. Transitioning vendor relationship-based questions into business goals that foster a consulting partnership is one of my favorite things about the business development process.

SEO Has Only One Definition But Offers Two Solutions

There are many debates raging in the SEO community around several different topics. We’ve written about a lot of them here on the Kuno blog. However, most of the folks doing the debating subscribe to the idea that being successful in SEO requires ranking a website as high as possible for certain chosen keyword phrases, groups or families of keywords. This group think in the industry has permeated its way through the Enterprise, SMB and individual people around the world. The only problem with this is that being No. 1 on Google is not the only way to have a successful search engine optimization campaign.

The Definition of SEO

SEO Tips for Travel Website

Being in the SEO industry for couple of years now, I have encountered many travel websites that are spending handsome amount of money to be found on the online/digital medium. SEO or digital marketing seems to be the ultimate answer for them but the real problem is all highly traffic terms related to this niche have been already hijacked by BIG giants and there is very less space left for small and new business owners to get business love from search engine.

How to Optimize a Press Release for Search

Follow these tips for press release SEO success.

1. Think about two or three keyword phrases you want to target. Consider which search terms people would use to find your release. There are many free sites available to help you research the most commonly searched for variations of these terms.

Modern SEO Tips For Cutting-Edge SEOs

The SEO industry in constantly in flux – it can be a real challenge trying to keep up with the latest changes. However, over recent years, there has been some significant changes in how search engines rank websites. In the guide, we will look at a few of the things you can do to ensure you keep up with the changes.

Target Keywords Within Your Reach

With the ever-increasing amount of competition online, it’s never been more important to set your sights on keywords which are achievable. While you may not be able to win the glory of a super-competitive keyword, there are still many untapped keywords which have the potential to turn a profit. Focus on these, especially with a newer website.

How to Mimic Enterprise SEO Tools & Gain Actionable Insights

Enterprise SEO tools provide comprehensive site and competitor analysis. Services like seoClarity and BrightEdge provide incredible insight, but are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost.

The power behind enterprise tools is the ability to combine the following:

    Site analytics
    Site information
    Rankings
    Links and social mentions

First think about the following scenario. When looking at analytics, you see a spike in traffic to a particular a page. Marked at the beginning of the upward trend you also see an annotation displaying the page title had been altered, resulting in the rise in traffic for that page.