Follow these tips for press release SEO success.
1. Think about two or three keyword phrases you want to target. Consider which search terms people would use to find your release. There are many free sites available to help you research the most commonly searched for variations of these terms.
2. Write a concise, clear headline under 22 words. Because search engines rely heavily on page titles when determining rankings, the headline of a press release is the single most important factor in press release optimization. As we noted in our discussion on how to write a press release, search engines don’t understand puns or plays on word, so your headline should be straightforward enough to be indexed properly and should contain the keyword phrases most important to the message of your release. In order to be indexed in Google News, your title should be between 2 and 22 words. Additionally, Google SERPs often limit titles displayed to roughly 67 characters, so your most important news should be in the first 67 letters and spaces of your headline.
3. Consider including a subheadline. While the subhead is not included in the title tag and therefore has a less significant role in press release SEO, its early placement in the body of the release makes it a great place to incorporate additional keyword phrases not included in your headline.
4. Focus your keywords in the first two paragraphs. Search engines place a disproportionate amount of importance on the content early in your release, specifically, in the headline, subhead and first two paragraphs. Make sure to use the two or three keywords you want to target as often as you can within this space.
5. Link early, deeply and descriptively. Hyperlinks and anchor text are the currency of SEO and press release optimization. Links help search engines associate the content of a release to other sites, which helps the ranking of the release. As with using keywords, linking is most effective in the first few paragraphs, where search engine spiders focus the most. It is also particularly effective to use “deep” links to specific pages in your website, rather than only linking to the homepage. This boosts the ranking of that page as well as the site as a whole. Finally, don’t discount the importance of the anchor text you use to link. Descriptive anchor text tells search engines more about what you are linking to and why it is relevant to your news. Try not to settle for text such as “click here” whenever possible.
6. Include multimedia whenever possible. Not only does multimedia make your release stand out to reporters and readers, embedded images increase the reach of your release in search engines. Google Images receives a massive amount of search traffic and actually drives readers back to your release. To optimize an image, make sure it has a clear file name which accurately describes the image and incorporates a keyword. Also include a descriptive caption for any multimedia asset you include. Don’t forget to include your logo with your release, as it is the image most likely to come up if someone searches directly for your brand name.
http://www.businesswire.com/
1. Think about two or three keyword phrases you want to target. Consider which search terms people would use to find your release. There are many free sites available to help you research the most commonly searched for variations of these terms.
2. Write a concise, clear headline under 22 words. Because search engines rely heavily on page titles when determining rankings, the headline of a press release is the single most important factor in press release optimization. As we noted in our discussion on how to write a press release, search engines don’t understand puns or plays on word, so your headline should be straightforward enough to be indexed properly and should contain the keyword phrases most important to the message of your release. In order to be indexed in Google News, your title should be between 2 and 22 words. Additionally, Google SERPs often limit titles displayed to roughly 67 characters, so your most important news should be in the first 67 letters and spaces of your headline.
3. Consider including a subheadline. While the subhead is not included in the title tag and therefore has a less significant role in press release SEO, its early placement in the body of the release makes it a great place to incorporate additional keyword phrases not included in your headline.
4. Focus your keywords in the first two paragraphs. Search engines place a disproportionate amount of importance on the content early in your release, specifically, in the headline, subhead and first two paragraphs. Make sure to use the two or three keywords you want to target as often as you can within this space.
5. Link early, deeply and descriptively. Hyperlinks and anchor text are the currency of SEO and press release optimization. Links help search engines associate the content of a release to other sites, which helps the ranking of the release. As with using keywords, linking is most effective in the first few paragraphs, where search engine spiders focus the most. It is also particularly effective to use “deep” links to specific pages in your website, rather than only linking to the homepage. This boosts the ranking of that page as well as the site as a whole. Finally, don’t discount the importance of the anchor text you use to link. Descriptive anchor text tells search engines more about what you are linking to and why it is relevant to your news. Try not to settle for text such as “click here” whenever possible.
6. Include multimedia whenever possible. Not only does multimedia make your release stand out to reporters and readers, embedded images increase the reach of your release in search engines. Google Images receives a massive amount of search traffic and actually drives readers back to your release. To optimize an image, make sure it has a clear file name which accurately describes the image and incorporates a keyword. Also include a descriptive caption for any multimedia asset you include. Don’t forget to include your logo with your release, as it is the image most likely to come up if someone searches directly for your brand name.
http://www.businesswire.com/
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