Three Resources for Lifecycle Email Marketing Campaigns

Are you developing a lifecycle email marketing system for your organization? Do you know which aspects are most important? Do you know which components need to be customized to properly fit your audience? The following resources will help you understand lifecycle email marketing better.

Managing your Google AdWords costs

Pay-per-click advertising like Google AdWords puts cost control into your hands. However, managing your Adword costs and maximising return on investment involves testing, analysis and regular adjustments, as business writer Rachel Miller explains
Pay-per-click advertising puts the advertiser in control of their budgets. You can set budget limits — per day and per click through (every time someone clicks on your ad) — so there’s no need for costs to spiral out of control. However, with that control comes a challenge — it’s up to you to monitor and refine your Adwords strategy to maximise your return on investment.

Optimize – How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing

By now you may have heard that I’ve written a book called “Optimize“.  After months of writing and editing, it’s now the real deal and online orders just started shipping a few days ago.   I haven’t done a formal post talking about the book and so here are a few highlights.
Essentially, Optimize it’s a more holistic view of content and social media optimization than what you’ll often hear at events, read in other books and online.  So many optimization efforts are focused on chasing exploits and loopholes only to be shut down by search engine quality efforts. Why not focus on quality in the first place?

The Perfect PR Equation: 5 Tips For Successful Content Marketing

No matter what kind of small business you run, your number one job is always: get more customers. However, the way we acquire customers has and continues to change as more people start their search for products and services online.
Content creation is one of the best ways to ensure your brand is visible where your customer is looking for you whether in the search engines, social networks or niche industry sites.
The new equation for online marketing is simple: quality content + promotion of content = more customers.
Start with the following 5 tips for successful content marketing and before you know it, you’ll be multiplying customers.

How video marketing powers SEO

While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings. 

We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy. 
This year, the number of consumers viewing videos online is predicted to reach 169.3 million in the US alone. With numbers that significant, what marketer would argue against the tremendous opportunity video can offer to enhance online presence search rankings?


Free SEO Tools

Link Tools
Backlink Checker
Link Analyzer
Link Extractor
Link Popularity
Link Suggestion Generator
Multiple Backlink Checker
No-Follow Finder
Reciprocal Link Checker

Ειδικές στρατηγικές marketing τουριστικών προορισμών

Οι τουριστικοί προορισμοί θα πρέπει να έχουν ως κινητήριο μοχλό για την ανάπτυξή τους συγκεκριμένες στρατηγικές marketing, οι οποίες και θα καθορίσουν την υλοποίηση των στόχων τους. Στη σύγχρονη τουριστική αγορά η αντίληψη των πωλήσεων του παρελθόντος δεν αρκεί. Οι προς ανάπτυξη τουριστικοί προορισμοί -αλλά και οι ήδη υπάρχοντες- θα πρέπει να καλλιεργήσουν την επικοινωνία με τους παλαιούς πελάτες αλλά και με τους μελλοντικούς ενδιαφερόμενους, και φυσικά όχι μόνο πελάτες αλλά και προμηθευτές και άλλους συνεργαζόμενους φορείς.

Affiliate Marketing and Its History

Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or sales provided by him.

Affiliate marketing is the most basic of all Internet marketing strategies. 

In this type of marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized to use E-mail Marketing, Search Engine Marketing, RSS Capturing and Display Advertising for the success of the product. Web traffic can be traced with the help of a third party or affiliate programs. A lot of work is involved in this process. At first marketing by this method involved lots of spamming, false advertising, trademark infringement, etc.

LinkedIn launches targeted marketing features

LinkedIn has launched two tools, Targeted Updates and Follower Statistics, that enable businesses with LinkedIn Company Pages to pinpoint specific individuals and groups that will receive messages and updates, the social network said in a release.

Currently only a handful of early release partners, such as AT&T, Dell, Microsoft and Samsung Mobile, are using the features, though general roll-out will take place in the coming months, said Alison Engel, LinkedIn's global marketing director of marketing solutions.

5 Signs Your Marketing Strategy Is Outdated

The online marketing world moves fast, and sometimes it can be too easy to maintain the status quo in your strategy and analysis techniques. Here are five common ways that companies aren't up-to-date on the best practices in online marketing:
1. You're not integrated between platforms. Paid search advertising is your demand-capturing all-star. Display advertising and public relations are your demand creation specialists. Facebook and Twitter are your demand re-engagers. Online marketing platforms take many forms, and each can be very effective (or very ineffective) at their given goal. But aside from their success rate, the real mistake can be leaving each in a silo. Instead, evaluate and understand your online marketing platforms as a team. Can integrating bring out your core message? Can looking at all of your online marketing strategies make it easier to make decisions about which ones are really doing their job (and which ones are lagging)? Understanding the interplay between your platforms should be a necessity in your marketing analysis.

Your Marketing Machine: What You Need to Know About Ad Tech 'Stacks'

When you go shopping for groceries, do you prefer an array of local specialty stores (the butcher, the baker, the greengrocer and the fishmonger)? Or would you rather visit a full-service market for one-stop shopping? If so, are we talking a megastore such as Costco or Walmart, or something more focused, like your basic A&P?

James Steinberg

Advertisers shopping for digital-marketing solutions face the same kind of choice. They can shop literally hundreds of individual specialty vendors, or they can go big -- to companies that offer a variety of marketing services. Whatever you call these latter players -- some use "stacks," others refer to them as an operating system or a "digital-marketing provider." Regardless of the name, more and more of these large, software-based providers are emerging.

Infographic: Mobile Email Statistics

Together with the great folks (and sponsors), Delivra… we developed this amazing infographic that has everything you ever wanted to know about how people are utilizing mobile to access their emails. Delivra provides professional email marketing services along with their platform. They’re an incredible company with fantastic people who really care about their customers.

Mobile marketing is NOT going away any time soon! Delivra wants to help you prepare your email marketing efforts and get your emails mobile ready. Check out this infographic for mobile email statistics, information on where people are accessing email and consumer frustration with mobile email, and a lot more!

Read more: http://www.marketingtechblog.com/mobile-email-stats/#ixzz1rabeAQD2

8 Guaranteed Ways to Drive Customers Away

If your long-term customers are leaving--and not coming back--you're probably making one of these mistakes.

Your most profitable customers are almost always long-term customers.
Don’t lose them by making any of the following mistakes:
1. Change too many players. It’s tempting to assume long-term customers love your brand. More often than not they love your employees.
Customers don’t buy from companies. They buy from people—your people.
Since relationships are the lifeblood of a small business, don't rotate salespeople, customer service reps, or key contacts unless you have to. Do everything possible to protect and foster the relationships your employees forge. Employees are rarely interchangeable where strong business relationships with customers are concerned.

How to create a blog: Blog Revenue

Blogs are quite popular nowadays. I know a lot of people creating blogs on the topics of their interest and to share their knowledge with the world.
Many of them are making their living through the blog revenue. Blogs are similar to websites, the only difference is, it is not as organized as websites with the navigation bar and tier 3 pages.

Blogs are more considered to be like diaries. It's free writing. Not so organized, you write short updates on your niche about 5-6 paragraphs.

Adapt Your Link Building Strategy…Or Get Left Behind

As many SEOs know by now, Google’s algorithm is steadily becoming more and more complex; and in the wake of some massive updates and the penalization of a number of blog networks, numerous companies are finally taking Google’s powerful warnings seriously. The future is looking bleak for webmasters that continue to use spam-filled blog networks and other spam techniques to manipulate PageRank and SERPs. It has been a pretty well-known pattern that about once a year, Google unleashes a large update: it “slaps” these types of practices down in order to regain relevancy and clean up the Internet community.

Social media for hotels: What’s the problem?

In today’s marketplace, hotels cannot afford to ignore social media; but looming questions and uncertainties undermine how effectively most hotels use their social media channels. Here's a new white paper that breaks down social media for hotels into six basic steps or phases.

Some hotels don’t do social media at all, or make only a token effort (i.e., they set up the accounts … and then let them sit). These hotels are missing a powerful opportunity for:

- Branding
- Building and managing online reputation
- Serving customers better
- And last but not least, cultivating a new sales channel for direct online bookings

Making social and email work better together

Today more than ever businesses can put social marketing to work for them and leverage its power to create profitable relationships. You can send out a campaign that creates a series of social contact points where customers can “like” or share the message and propel that message further into the social network to find more customers.
Just how far it travels depends on the value of your content and how well you execute your social campaign. Here are some steps to help make sure your message has a money-making trip:

Online και offline campaigns – Μπορούν να συνδυαστούν?

Πώς μια εταιρεία συνδυάζοντας το offline και το online marketing μπορεί να επιφέρει αύξηση των subscriptions της κατά ένα μαγάλο ποσοστό? Πόσο πολύ οι εκτός του internet, marketing campaigns, επηρεάζουν αυτές που διεξάγουμε online, και πόσο το αντίστροφο? Πώς μπορούμε να συνδέσουμε τις offline με τις online campaigns?
Τι αρνητικές επιπτώσεις μπορούν να έχουν στο Marketing Greece τα offline μέσα σε αυτά του internet? Παρά την θεαματική αύξηση των διαδικτυακών ποσών που δαπανούνται για το online marketing και advertising, ένα ποσοστό της τάξεως του 80% των διαθέσιμων budget που αφορούν το marketing και τη διαφήμιση, ξοδεύονται για offline σκοπούς.

2012 Social Media Marketing Industry Report

While the speculation, pontification and monetization of social media is reaching momentum of tsunami proportions, many businesses looking for practical advice are asking, “Exactly how are marketers using social media to grow their businesses?”
Michael Stelzner from Social Media Examiner has posed that same question and others like it to a sample of marketers on the front lines of the social web to help bring some clarity to what works, what doesn’t and where to focus.
When asked about the bearing of the report on the intersection of search and social, Mike said, “With Google integrating results from its Google+ network into search, we’ll begin to see an Amazon type social proofing of search results based on the activity of friends.  This will make search even more important.” We agree!
The 2012 Social Media Marketing Industry Report is out today and offers 42 pages of insights, tables, graphs and examples of tactics. Over 3,800 respondents provided their advice on the who, what, when, and where of social media marketing. They also shared where they plan on investing in the future.

7 λόγοι που το περιεχόμενο της στρατηγικής σας marketing δεν αποδίδει.

Είναι γνωστό ότι για να έχουμε ποιότητα θα πρέπει να δημιουργήσουμε ένα δυνατό και καλό περιεχόμενο. Ένα δυνατό marketing strategy περιεχόμενο προσφέρει ενημερωτικό και εκπαιδευτικό υλικό στους αναγνώστες, επιτρέποντας τους με αυτό τον τρόπο να μάθουν περισσότερα για την επιχείρηση σας, το προϊόν ή την υπηρεσία σας ευελπιστώντας έτσι να γίνουν υποψήφιοι πελάτες σας. Αξίζει να αναφέρουμε ότι θα πρέπει να δημιουργήσετε περισσότερους τρόπους να εμπλέξετε τους website επισκέπτες σας και τους social media followers. Ενώ είναι πάρα πολύ σημαντικό να έχεις ένα καλό περιεχόμενο στρατηγικής, δεν είναι πάντα εύκολο. Παρακάτω αναλύουμε 7 τρόπους που μπορεί να συμβαίνει αυτό.