Πέμπτη 5 Απριλίου 2012

Tweak your social media strategy to sell more

Social media can be used to improve brand recognition and to stay in touch with customers. The versatility of social media cannot be undermined. It can be used to advertise products, sell them on the social network and also to improve customer service. If your business is unable to elicit a response from the target audience, perhaps, it is time to tweak your social media strategy.
Creating a social media strategy

It is important to create a social media strategy that matches the requirements of your business. Whether you wish to improves sales at your facebook storefront or gain the trust of your fans, the facebook shop and page should be designed for maximum impact. It is important that your facebook shop is customized for your business. The products should be displayed so that it is easy for visitors to peruse.
An app such as Storefront Social will help your business present its products in an appealing manner. You can choose to present content in several languages. Customers can shop with multiple currencies. This makes your facebook shop truly international, and you will have a larger target audience that you can market your products to.  
Livescribe allows customers to filter through several categories and search with keywords. This makes it easier for customers to find the products that they are looking for and buy them. They can also share the information with friends on facebook, as well as tweet about it.
More traffic to your store
To increase traffic to your facebook store and page you need to create targeted advertisements that match the demographics of your target audiences. On facebook you can create the ads that would be placed strategically so as to gain the attention of prospective customers.
An excellent way to increase sales is by creating exclusive offers for your facebook fans. It is vital that you create an offer that is difficult to resist and is bound to get fans talking about it. People love to talk about a great offer and love to share it with friends. It is important that you pay attention to what interests your fans. You can post questions and comments that will elicit a response from your fans. Dell is a great brand to emulate in this respect.
More sales
There is nothing like word-of-mouth recommendations to improve sales and revenue. Not only do people place value in the opinions of their friends, but also those of strangers. They like to refer to testimonials. They wish to know about the experiences that customers have had with the brand and its products.
Great customer service
Improve customer service by efficiently responding to client comments, queries and criticism. It is important that you listen to your customers and respond to their needs. People are loyal to brands that value them. To this end, it is imperative that you monitor and manage facebook interaction on a daily basis. The tone and attitude displayed in the business’ interactions is crucial and hence, it is important to select employees who can execute the social media campaign effectively.  


http://storefrontsocial.com

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