Online Advertising Vs. Print Advertisements

Online advertisements are ads which appear on the Internet, and print advertisements are ads which appear in newspapers, magazines, and trade journals. Both types seek to solicit new customers, new employees, or new viewers of their products or services. There are advantages and disadvantages to both types of advertising.

Functions of Online Advertisements

• With online advertisements, they're usually a bit shorter than the print advertisements, and you can find them on just about every website you visit. With most online ads, they include forms you can fill out to join a mailing list or they try to get you to enter contests for prizes. In other cases they advertise sales that you can find only on that particular website rather than the stores.

Functions of Print Advertisements

• Print advertisements may be slightly longer than the online ads because they give more details about a certain product or opportunity. For example, if you look at the classified section of the newspaper, you may see a few lengthy ads for certain jobs. In addition, some print advertisements list a website or email address as well as the phone number and mailing address.

Pros and Cons of Online Advertising

• Business owners benefit from online advertising because they can reach a wider audience with the ads. A disadvantage is that if the business owners own a company in an area where most of the residents do not have computer access, they will need to focus more on print advertising to reach them.

Pros and Cons of Print Advertising

• A benefit of print advertising is that it gives readers without Internet access the opportunity to learn about new businesses and job opportunities. Print advertising is beneficial for newspaper and magazine publishers because they earn part of their revenue from advertising. The disadvantage is that print publishers have tough competition with online media news outlets for revenues, which can hurt their companies.

Significance

• Both online and print advertising serve good purposes for businesses. They give owners the platform they need to grow their businesses by seeking out new customers, new investors, and new employees. It benefits the readers by allowing them access to new products and opportunities that can improve their lives.

By Thea Theresa English

eHow Contributor

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