Learn the Latest Online Marketing Tactics at SES New York 2012

Without doubt, one of the longest established and highly rated shows in the online marketing space, SES Conference & Expo returns to New York in just a couple of weeks. And with it comes the usual, massive gathering of marketing and advertising professionals.

Avinash Kaushik Keynote

Best-selling author, hugely popular blogger, and notably Google's Digital Marketing Evangelist, Avinash Kaushik fires things up and gets things started on Tuesday March 20.
After rave reviews in London, Kaushik presents the SES New York opening keynote: Business Optimization In A Digital Age. 
Kaushik will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers. Find out what they are (and what the word "hits" really means) in his dynamically upbeat style.

Meet the Experts

For three whole days experts from the various digital marketing disciplines will present proven systems, processes, methods and techniques to improve marketing initiatives and increase ROI. Plus we'll introduce our newest and most popular format to date called "Meet The Experts."
The two most important aspects of SES are the education and networking elements. And in this new roundtable session, we provide an opportunity to meet with speakers (and each other) to problem solve.
The format is simple. Each table has a theme or a topic (link building or display advertising, for instance) and two experts from the SES agenda are ready and waiting to share their expert knowledge.
Join a table, chat, learn and then move on to the next table (or stick around in the same place). You'll love it because, the best part is, you get to set your own agenda!

Great Speakers & Must-Attend Sessions

SES brings together some of the leading lights in the industry. Just take a look at the list of speakers and check out the packed agenda. But you need to hurry or you'll miss the massively discounted early-bird rate.
Some of the newer sessions to SES New York are not to be missed. Viewable Impressions: The Key to Online Media Performance Through Smarter Buying has a panel of experts discussing one of the largest paradigm shifts in the industry just now. Knowing which audiences view your ad, in which environment, and to what impact, is enabling marketers to make better decisions, validate metrics and increase ROI. This new world order moves beyond the "opportunity" to see an ad into the actualized effect.
If you're an agency, publisher or decision maker within display, video, mobile, social, and other CPM purchased media, this is a not-to-be-missed session for you.
At SES you'll see people carrying myriad tablet and other hand-held devices, including the ubiquitous iPad. Tablet display offers marketers a unique and totally new medium of mobile engagement with consumers. So, new to SES is this session: Tablet Display Advertising: Challenges and Opportunities.
Ever heard the phrase "integrated marketing?" Yep, it gets used a lot. But what does it really mean? The keynote panel on Thursday morning, March 22 will explain all.
If you've ever been confused about remarketing/retargeting, then this session is perfect for you.
SES built its reputation on bringing the most cutting edge techniques in search engine optimization (SEO) and paid search (PPC) to an audience chomping at the bit for new information. And nothing has changed there. If you're new to search or an advanced practitioner you'll find sessions to suit every level.
If link building is your passion or your challenge then there's a whole track dedicated to it on the final day concluding with the final spotlight session: Lord Of The Links.

Networking, Parties & Black Hat/White Hat

There are plenty of networking opportunities beyond just the meet the expert sessions. The now infamous "Black Hat/White Hat" session provides an opportunity to get together and talk techniques while imbibing a drop or two with your colleagues. Plus, we actually close the show with a final networking session.
Plus, there are dozens of parties and other get-togethers arranged by sponsors and attendees alike. Hey, this is New York – what are you gonna do?

New SES App

On the subject of networking, SES also has a brand new social networking conference app. Head directly to www.vivastream.com to sign up and join the SES community.
The app is multi-functional, has all the information you'll need (agenda, speakers, exhibitors) for the entire conference and expo, plus keeps you connected with everyone you meet before, during, and after the show. Sign up online, or simply download Vivastream from your app store right now and get started.

Early Bird Rate Expires Today

Be sure to take advantage of the huge early-bird discount as today is the last day before it expires. You register here, and I'll see you there. Deal?


by Mike Grehan,
searchenginewatch.com