How to Create a Successful Sales Email

Coming up with a list of targeted email addresses is hard. In fact, if you’ve collected a list of email addresses to use in your upcoming email marketing campaigns, you’ve already won half the battle.
But if you really want to turn those email addresses into high conversion rates, it’s time to get serious about writing successful sales emails. Here are some steps you should take when writing an email specifically intended to make sales :

1. Create a compelling subject line.

The text in your subject line will largely determine whether recipients open your email or not.
Your subject lines should demand attention. They should encourage readers to open the email and get the full scoop. They should make your email seem urgent and impossible to ignore.
Tracking the “open rate” for your emails is a very helpful metric for measuring the success of different subject lines. Be sure to use email marketing software that can track this, and consider the results for every sales email.

2. Highlight benefits to readers.

Be sure your email copy is clear about the benefits your readers will enjoy. One of the easiest mistakes to make when writing any sales copy is to focus on features rather than benefits – especially when you believe strongly in the product.
Focusing on your readers, however, makes your email more about them than about what you’re selling. This builds affinity with those readers and helps them see why they should act upon your words.

3. Maintain a singular focus.

If the purpose of your email is to showcase a limited-time deal, say that. Then be sure not to mention any additional deals.
Talking about all the great features your product offers or all of the awesome deals you have going on right now doesn’t impress your readers so much as it makes them lose focus. Stick to a single service, a single product, or a single limited-time offer for the best results.

4. Make an offer.

You’ve got to offer something, and you’ve got to make it clear what that something is.
Be sure your offer is explicit. If your audience doesn’t know what they should be taking action on, they’re not going to take any action at all.

5. Tell readers what to do.

Commonly referred to as your “call to action,” this is an imperative statement that instructs readers to act on your offer.
Be sure your email only calls on readers to do one thing. While it’s often ok to use your call to action more than once in an email – especially in a longer email – be consistent with your message. Your single call to action should leave no question about what readers must do to take advantage of your offer.
Consider these steps the next time you’re trying to turn an email list into a more effective sales tool. With the right elements in place, your emails are sure to enjoy more conversions.

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