Online and offline, all joined up.
40 speakers. Over 750 client-side delegates. Infinite ideas...
23rd May 2012, Metropolitan Pavilion, New York
Join 40 international experts and the brightest minds in on and offline marketing for a one-day conference dedicated to helping you and your team be the best you possibly can.Marketing has entered a new era. The web has revolutionised the way we communicate yet traditional offline efforts remain the focal point for many brands.
Campaigns have a reach like never before, but to achieve their full potential the on and offline spheres must interact to create a new kind of marketing, where we work together to share data, insight, strategies and successes. We achieve so much more together than we can apart.
JUMP will focus on how we can make our marketing more effective by having a joined up approach. For example:
- How we can use search marketing to improve TV campaign awareness
- Doubling catalogue sales using insights from web analytics
- Driving call centre improvements with web metrics
- Generating media coverage via online buzz (and vice versa)
- Optimising marketing budgets with the right marketing mix
- Leveraging customer insight from all channels.
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