How to Create Customer Loyalty With On-Line Marketing

This is the age of social media, people can express any thought or feeling to a wide audience at any given time through sites like Twitter, Facebook, YouTube and personal blogs. This means that feedback can be given about anything, you Google it and it's there, consumer, restaurant and even toilet reviews, so if you are a business expect some press you maybe weren't expecting on the internet.

If you look up your company name you may find that someone has had a bad experience with you and completely criticizes your company. This can be a harsh thing to face but is there any truth in what has been said? Consumers need to feel like they are being heard at this point perhaps contacting the person and trying to deal with the complaint and fixing it might be a good option. This may help to turn around a bad review. You must minimise the negative on-line review and maximise the positive through your own marketing.

On-line or social media marketing is a specific section of the marketing field and it can be used with media mobile marketing, b2b marketing and normal methods of marketing. To help build a good on-line profile for you company you must try to encourage you customers to become a linked to your company through their social media sites, things such as a 'like' on Facebook to your companies Facebook page shows you are a trusted and competent business to deal with. The more you have the better your profile and the more people who will see when you post a deal or offer, or just remind people you are there with your merchandise. It really is that simple.

Building a good brand has become less about the high street names and more about social media sites, followers on Twitter, 'likes' on Facebook and views on YouTube. It is instant mass marketing in real-time and your company can post a question as a competition to win products or offers through social media sites. You cannot go into this blind through researching your consumer type and where their focused in terms of their on-line needs is a critical part of know how to focus your on-line visibility to match the searches of your customers. In other words, someone looking for you, your services, your products or anything you company does ask what would they type in a search engine like Google?

Social Media Marketing is also known as Search Engine Optimisation and can integrate aspects of b2b marketing, social media marketing, website optimisation and mobile media marketing. It has become essential for a good on-line presence and most people do their research on-line.

By Felicity Lightbody
http://ezinearticles.com