How to Convert Blog Readers into Blog Subscribers
Driving traffic to your blog is always a top priority, but how do you convert those visitors to loyal readers, who are so interested in your blog that they choose to subscribe to it? Let's face it, if a blog's content appears in a person's feed reader everyday, then that person is highly likely to click through and visit that blog to read more. Every blogger wants to see the number of subscribers to his or her blog grow. Follow these five simple tips to increase the number of RSS subscribers to your blog's feed.
1. Write Great Content
No one will want to return to your blog if your content is updated sporadically or has nothing original to say. Keep your blog's content fresh and establish a tone for your blog, then stick to it. Readers want to feel connected to you. Blogging is a two-way conversation, so inject some personality into your content, provide valuable and meaningful content to your readers and develop a conversation with your readers. Blog's that can achieve those goals are ones that will find loyal readers who are likely to subscribe to that blog's feed.2. Make It Easy to Subscribe
You've got great content, now you need to make it as easy as possible for readers to subscribe to your blog's feed. Make sure your subscription link is positioned in a highly visible location on every page in your blog. The top of the page is a great place for your subscription icon. You may also want to put a subscription link between your blog posts.3. Ask Readers to Subscribe
It's not too aggressive to ask readers to subscribe. Sometimes a gentle reminder is all it takes to encourage someone to subscribe to your blog. Consider including a request at the end of your best blog posts saying, "If you enjoyed this post, why not subscribe to my feed?" Of course, include a link to your feed subscription page to make it as easy as possible for your readers to act on your reminder.4. Offer a Freebie to Subscribers
A great way to increase the number of subscribers to your blog is to offer subscribers something extra such as a free gift or additional information that could be helpful to them. For example, you may want to send subscribers a free ebook that provides additional information about your blog's topic or a free newsletter. You could also send a free gift that's tied to your blog's topic. The key is to offer a freebie that is meaningful and useful to your readers and provides added value to their experiences on your blog.5. Promote Your Blog's Popularity by Showing the Number of Subscribers
Once your blog starts to generate some decent traffic and subscribers, you should promote that success to your readers. For example, if your blog has over 100 subscribers, show that figure on your blog (Feedburner provides code to do this automatically). Whatever number seems significant to you, once you reach that number of subscribers, start to advertise your popularity by displaying it on your blog. Casual visitors are likely to see that number and say, "If 500 other people think this blog is good enough to subscribe to, then it must be good. I better subscribe, too."
By Susan Gunelius, About.com Guide
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