5 Ways To Strengthen Your Brand Online

A strong brand name is essential for business success. People are more likely to buy from brands that they know rather than unknown brands in the market. It’s not that the old brands are better. There are new brands that may have superior products. It’s more of a question of trust. Does your target market trust you enough to buy from you? This is one of the questions you should ask yourself. If not, then measures should be taken to strengthen your brand.  

 

Here are 5 ways to strengthen your brand online.

First, create a website. When a company has a website it makes the company seem more trustworthy to buyers. Consumers will see that you are there and that you exist. Websites contain contact information and office address. By having a website for your products and services consumers will know where to reach and this will make you seem more “real” to them.

Second, have a Facebook fanpage. The popularity of facebook is growing everyday. Upon waking up, the first thing that people go to is their facebook profiles. Use this to your advantage. Create a facebook fanpage and find a way to make people “like” your page. This is one way of making noise online. Every time you have updates, it will automatically appear on the home page of those who have “liked” your page.

Third, tweet company updates regularly. Twitter is a strong marketing tool. You can use this to update your followers on current events of your company. Inform your clients of the latest products, promos and sales. This will keep them in the know and this will allow you to keep the buzz online.

Fourth, hold a contest. One of the easiest ways to involve people and get them to discover your products is to hold contests. It can be a blogging contest or a photo contest or basically any kind of gimmick you can think of. For instance, if you are selling shoes, you can hold a Best Picture Contest. Contestants can submit pictures of themselves wearing your shoes. The best looking picture wins a pair of personally designed shoes. You can also post the pictures on your profile and the picture that gets the most number of likes wins. That’s free marketing for you.

Fifth, send out emails. One benefit of having your own website is that you get to grow your mailing list. You can then send emails regularly to the people on your list. Your emails don’t have to be promotional in nature. It can be informational. Like “How to pick the perfect pair of shoes for you” or “How to walk comfortably in heels.” People will appreciate not being marketed to all the time. Of course, at the end of each email, include a link to your website.

There are many more ways to strengthen your brand online. These are just a few of the ways you can do so. Try it out and watch your bottom line increase.

 Written by Amy C