Μια ορατή πραγματικότητα: Το «εικονικό» σούπερ μάρκετ

Σε παλαιότερο άρθρο μας, είχαμε επισημάνει την αναγκαιότητα των λιανοπωλητών να προσαρμοστούν με έξυπνες λύσεις και νέες στρατηγικές στις ταχέως μεταβαλλόμενες συνήθειες των καταναλωτών και είχαμε παρουσιάσει τη λειτουργία των εικονικών καταστημάτων (Virtual Stores) του Home Plus της Tesco στην Κορέα.
Το παραπάνω μοντέλο επέκτεινε, αρχικά δοκιμαστικά, η ίδια εταιρεία σε συνεργασία με την Samsung σε ένα «εικονικό» σούπερ μάρκετ με εικονικά ράφια. Το σούπερ μάρκετ στήθηκε στη στάση του μετρό Seoulleung στην πρωτεύουσα της Νότιας Κορέας, τη Σεούλ.

Πηγή: TESCO plc

Your Marketing Machine: What You Need to Know About Ad Tech 'Stacks'

When you go shopping for groceries, do you prefer an array of local specialty stores (the butcher, the baker, the greengrocer and the fishmonger)? Or would you rather visit a full-service market for one-stop shopping? If so, are we talking a megastore such as Costco or Walmart, or something more focused, like your basic A&P?

James Steinberg

Advertisers shopping for digital-marketing solutions face the same kind of choice. They can shop literally hundreds of individual specialty vendors, or they can go big -- to companies that offer a variety of marketing services. Whatever you call these latter players -- some use "stacks," others refer to them as an operating system or a "digital-marketing provider." Regardless of the name, more and more of these large, software-based providers are emerging.

Report: Viewers saving more video content to watch later

To date 'shorter is better' has been the mantra of video advertisers, who believe consumers don't have time to watch more than a few, short clips of content at a time. But that mantra may be changing fast. According to new data from ReadItLater video 'saves' are up more than 135% (Year over Year). 

Those 'saves' are ways that viewers mark content to save it to watch when they have more time to engage. The ReadItLater app allows users to save content from magazines or newspapers as well as video content; their new report shows YouTube as the leading domain from which people are saving content for later consumption.

What's more, they aren't only saving highlights from the big game or the latest headlines; the average length of a saved video in their system was 30 minutes, says the company.

Future Versions of Firefox Could Feature Built-In Video Chat

For a while now, Mozilla has been looking beyond the core browser features to expand Firefox’s capabilities. Last week, the Firefox team showed an interesting new demo at the IETF 83 meeting in Paris. In this demo, the Firefox team shows a new browser-based video chat feature for Firefox that is completely based on JavaScript and other open standards. The most important of these standards for this demo is WebRTC. With WebRTC – which is part of the developing HTML5 standard – developers can enable real-time services, including file sharing, voice calls and video calls right in the browser.
This demo also makes use of the organization’s experimental Social API, which sits on top of Mozilla’s Persona browser-based identity service.

Tools For Tracking Social Media Traffic

If you track your website traffic or work in social media marketing, you already know how cumbersome it is to monitor every tweet, post, review, RSS feed, etc. With dozens of new social media websites popping up on weekly basis, it is difficult to track them all and see who all are talking about your business or brand. Social media tracking tools are very helpful in tracking what all is being said about your brand and company online and also save you lot of precious time.

Just like search engine spider bots, the monitoring software continuously scans and listens on the Internet and alerts you as and when your company, partners or employees are discussed online. If any situation warrants your direct response, you can immediately respond and remedy it without any delay. These tracking tools also allow you to measure your ROI on your social media marketing efforts.
Let’s have a close look at some social media monitoring tools that can help you in reaching your social media goals:

How to Capitalize on Digital

When ebooks began to emerge some years ago the common perception was they were not really books, just PDF’s masquerading as books.
New research proves ebooks are not only for real, they are actually favored by the most voracious readers and those who are on-the-go and prefer to consume information from their mobile device.