Tools For Tracking Social Media Traffic

If you track your website traffic or work in social media marketing, you already know how cumbersome it is to monitor every tweet, post, review, RSS feed, etc. With dozens of new social media websites popping up on weekly basis, it is difficult to track them all and see who all are talking about your business or brand. Social media tracking tools are very helpful in tracking what all is being said about your brand and company online and also save you lot of precious time.

Just like search engine spider bots, the monitoring software continuously scans and listens on the Internet and alerts you as and when your company, partners or employees are discussed online. If any situation warrants your direct response, you can immediately respond and remedy it without any delay. These tracking tools also allow you to measure your ROI on your social media marketing efforts.
Let’s have a close look at some social media monitoring tools that can help you in reaching your social media goals:

1. QuickTagger – You can use this tool to assess all those who are arriving to your landing pages using links that you post on social media websites by categorizing them with QuickTagger.
Once you categorize where you want to publicize your links, the QuickTagger software will do all the necessary coding and will generate an extended link that will be interpreted by Google to sum up the visitors to enable you to analyze them in Google Analytics.

2. Radian6 – It helps companies to use the power of social media understanding more about it through measurements, analytic reporting, and metrics. Its social media tracking, listening, engagement and monitoring tools can help businesses in employing social media strategies and understanding the impact Social CRM and Social Graph have on their overall success.

3. Twazzup –This is a dashboard program for monitoring Twitter and operates a real-time news platform. It will immediately alert you as soon as your keywords are mentioned in tweets.

4. Wildfire – It provides you with various tools and plugins for enhancing your social media website and measure your performance using powerful analytics. You can monitor your growth trends and can also gauge your success on social media against your competitors by successfully comparing your followers across all leading networks.

5. HootSuite – It offers you both free as well as premium monitoring tools that can help both big and small companies to maximize their efficiency and reach using social media. You can easily manage multiple social media profiles, schedule tweets and messages, analyze and track your social media traffic and brand mentions.

6. TweetDeck – This tool unified LinkedIn, Twitter, Foursquare, Buzz, MySpace and Facebook to give you an easy way to monitor and use social media. What’s great is that when you immediately respond when your keywords are mentioned without leaving the program.

7. Social Mention – It helps you in tracking and measuring what others are saying about your company, products, or other topic across the Internet’s social media landscape. It monitors more than 100 social media properties including Facebook, Twitter, YouTube, Google, Digg, etc.

8. SocialPointer – It offers real-time monitoring tools for social media for individuals and marketing agencies and helps them in tracking, monitoring and responding to all relevant use conversations and social media mentions in real time.

9. Lithium – It brings you the most relevant and recent posts from Twitter, Facebook and other social media websites from your customers and followers. Lithium helps you in understanding your customers and turns them into your fans, due to which they will help you in your company’s commerce, marketing and various product development activities.

Written by Site Reference on April 2, 2012 in Conversion Analysis and Optimization,
http://site-reference.com