When a scandal breaks loose on a celebrity, a good publicist will always
tell them that it's best to get ahead of the story and face it head on.
Celebrities know that they have to get out there and put their spin on
the story to control damage. It is exactly the same for business owners
concerned with what others may be saying about them online.
It is easier to just ignore what is being said about your company online, but if you meet your market head on and listen to their praises and criticisms you can put many damaging rumors and discrepancies to rest before they affect your business. In many cases you can even turn negative remarks into deep respect for your company.
Celebrities know the motto "any press is good press" because they know their livelihood depends on others talking about them. It is the same with your business. You want others to talk about you online as it gives you free exposure, but you have to actively engage as well.
Following are 20 resources that will help you do manage your business reputation in a time and cost effective manner:
1. Buzzlogic Insights
This app from buzzlogic.com allows you to track blogs that may be mentioning you in posts. This is a valuable tool that even allows you to closely follow individual blogs that may talk about you or which you would love to be mentioned on. This doesn't come free, but it helps you keep an eye on thousands of blogs that could be talking about you.
2. Google Alerts
You can keep an eye on blog posts that may contain your name with Google Alerts, but you can also get information on forum messages, articles, videos, and other types of content. You can sign up to receive email alerts every time specific keywords are used on the net and it is a completely free online reputation management tool.
3. Technorati
This is the search engine designed specifically for blogs. You register your blog with the site so that others can find you and talk about you. In turn, the site allows you to track who is linking to your blog.
4. Radian6
This online reputation management service provides you with a dashboard where you can track specific keywords that may be mentioned on blogs or through microblogging sites like Twitter. It even tracks mentions of the keyword through image sharing services.
5. Cision Point
Many people combine this with Radion6 to get more comprehensive feedback.
6. Nielsen's Buzz Metrics
Nielsen-online.com has a special weapon called the Threat Tracker that will alert you to potential negative remarks about your company. Not only will you know when someone or something threatens your online reputation so you can meet it head on, but you will gain access to a score card that shows you where you rank compared to your competitors.
7. Brands Eye
This is a online reputation management service that you have to pay for by the month. It keeps an eye on your online reputation and gives you a score. The service will track every mention of your brand or name online to come up with this score and there are some settings you can put in place to ensure you get the information you need.
8. Backtype
Backtype.com tracks all mentions of your name or brand in the comments fields of blogs all over the web. You can use this to stay in the know of people posting about you in comments of other blogs, but it is also very useful to track your own comments. If you comment on a lot of blogs it's difficult to keep up with conversations, but this service allows you to organize and track so you stay in the loop.
9. YackTrack
This is a great website that allows you to search for your brand name and other terms to see who is mentioning you on sites like Digg or StumbleUpon. You can even search entire blog sites, including WordPress and Blogger to see who is talking about you...or not talking about you!
10. Board Tracker
Boardtracker.com can be used to see who is talking about you on thousands of message boards and forums across the net. Message boards are great places for word of mouth and it is the perfect platform to communicate with your market.
11. TweetBeep
You use this service to get email alerts when your brand name is used on Twitter. This is for invaluable for online reputation management since tracking this yourself would be impossible.
12. Sentiment Metrics
Use this paid service to monitor mentions of your name as well as the general tone of those mentions. You will know if the comment is negative or positive, which allows you to respond or make changes accordingly.
13. Trendrr
Trendrr.com allows you to see trends as they emerge in the market in real time. You will see how your business stacks up with others and can stay on top of changing trends in your business. There is a free version and paid version, so you can at least try it out and see if is it helpful for reputation monitoring.
14. TNS Cymphony
This online reputation management platform can identify, classify, qualify and benchmark important people, places, companies and topics for you automatically and differentiate between the different social networking used. It can even show how they interrelate.
15. Tweetburner
How do you know how many people are clicking on the shortened links you use in your Twitter account? You track it with Tweetburner, that's how!
16. Friend Feed
Take all of your social networking sites and monitor them together or even search them all at once. This is a time-saving tool that allows you to organize your own social networking efforts while gaining valuable insight into who is talking to you or about you.
17. Social Mention
This is a search engine that will deliver search results about specific keywords through RSS or email. Set it up to search routinely for your brand name and find out who is out there talking about you.
18. Filtrbox.com
Once your business gains in exposure you will get flooded with search engine results from many of the online reputation management tool listed above. That is when you turn to Filtrbox to sort out the most relevant mentions of your name.
19. Collective Intellect
Collectiveintellect.com is similar to Filtrbox in that it tries to cut down on the number of search results you have to dig through and check out. It places mentions of your name into categories which makes them easier to process.
20. Jodange
Jodange.com takes a different approach to monitoring your reputation online. Rather than just alerting you when someone uses your name or brand, they help you understand what others think about your business. They are out there to monitor opinions and expressions of mood toward different brands.
It is easier to just ignore what is being said about your company online, but if you meet your market head on and listen to their praises and criticisms you can put many damaging rumors and discrepancies to rest before they affect your business. In many cases you can even turn negative remarks into deep respect for your company.
Celebrities know the motto "any press is good press" because they know their livelihood depends on others talking about them. It is the same with your business. You want others to talk about you online as it gives you free exposure, but you have to actively engage as well.
Top Online Reputation Management Tools
Following are 20 resources that will help you do manage your business reputation in a time and cost effective manner:
1. Buzzlogic Insights
This app from buzzlogic.com allows you to track blogs that may be mentioning you in posts. This is a valuable tool that even allows you to closely follow individual blogs that may talk about you or which you would love to be mentioned on. This doesn't come free, but it helps you keep an eye on thousands of blogs that could be talking about you.
2. Google Alerts
You can keep an eye on blog posts that may contain your name with Google Alerts, but you can also get information on forum messages, articles, videos, and other types of content. You can sign up to receive email alerts every time specific keywords are used on the net and it is a completely free online reputation management tool.
3. Technorati
This is the search engine designed specifically for blogs. You register your blog with the site so that others can find you and talk about you. In turn, the site allows you to track who is linking to your blog.
4. Radian6
This online reputation management service provides you with a dashboard where you can track specific keywords that may be mentioned on blogs or through microblogging sites like Twitter. It even tracks mentions of the keyword through image sharing services.
5. Cision Point
Many people combine this with Radion6 to get more comprehensive feedback.
6. Nielsen's Buzz Metrics
Nielsen-online.com has a special weapon called the Threat Tracker that will alert you to potential negative remarks about your company. Not only will you know when someone or something threatens your online reputation so you can meet it head on, but you will gain access to a score card that shows you where you rank compared to your competitors.
7. Brands Eye
This is a online reputation management service that you have to pay for by the month. It keeps an eye on your online reputation and gives you a score. The service will track every mention of your brand or name online to come up with this score and there are some settings you can put in place to ensure you get the information you need.
8. Backtype
Backtype.com tracks all mentions of your name or brand in the comments fields of blogs all over the web. You can use this to stay in the know of people posting about you in comments of other blogs, but it is also very useful to track your own comments. If you comment on a lot of blogs it's difficult to keep up with conversations, but this service allows you to organize and track so you stay in the loop.
9. YackTrack
This is a great website that allows you to search for your brand name and other terms to see who is mentioning you on sites like Digg or StumbleUpon. You can even search entire blog sites, including WordPress and Blogger to see who is talking about you...or not talking about you!
10. Board Tracker
Boardtracker.com can be used to see who is talking about you on thousands of message boards and forums across the net. Message boards are great places for word of mouth and it is the perfect platform to communicate with your market.
11. TweetBeep
You use this service to get email alerts when your brand name is used on Twitter. This is for invaluable for online reputation management since tracking this yourself would be impossible.
12. Sentiment Metrics
Use this paid service to monitor mentions of your name as well as the general tone of those mentions. You will know if the comment is negative or positive, which allows you to respond or make changes accordingly.
13. Trendrr
Trendrr.com allows you to see trends as they emerge in the market in real time. You will see how your business stacks up with others and can stay on top of changing trends in your business. There is a free version and paid version, so you can at least try it out and see if is it helpful for reputation monitoring.
14. TNS Cymphony
This online reputation management platform can identify, classify, qualify and benchmark important people, places, companies and topics for you automatically and differentiate between the different social networking used. It can even show how they interrelate.
15. Tweetburner
How do you know how many people are clicking on the shortened links you use in your Twitter account? You track it with Tweetburner, that's how!
16. Friend Feed
Take all of your social networking sites and monitor them together or even search them all at once. This is a time-saving tool that allows you to organize your own social networking efforts while gaining valuable insight into who is talking to you or about you.
17. Social Mention
This is a search engine that will deliver search results about specific keywords through RSS or email. Set it up to search routinely for your brand name and find out who is out there talking about you.
18. Filtrbox.com
Once your business gains in exposure you will get flooded with search engine results from many of the online reputation management tool listed above. That is when you turn to Filtrbox to sort out the most relevant mentions of your name.
19. Collective Intellect
Collectiveintellect.com is similar to Filtrbox in that it tries to cut down on the number of search results you have to dig through and check out. It places mentions of your name into categories which makes them easier to process.
20. Jodange
Jodange.com takes a different approach to monitoring your reputation online. Rather than just alerting you when someone uses your name or brand, they help you understand what others think about your business. They are out there to monitor opinions and expressions of mood toward different brands.
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