8 Tips To Maximize Your Brand’s YouTube Presence

Creating an account on YouTube is simple, and building a channel for your brand is quick and easy. But at a time when most brand managers know the potential of this video-hosting medium, it’s not enough to simply have a presence. A brand must stand out to viewers by turning its channel into a destination. Otherwise, it runs the risk of getting lost among the more than 3 billion videos already viewed on YouTube each day.

3 Reasons Why Branding is Critical for Even the Smallest of Businesses

You might think that branding is for the big guys. Sure, it’s fine for P&G and Microsoft but not for you.
Stop and consider this: No matter the business or market—no matter how big or small—there’s one immutable truth: you already have a brand. You created your brand the moment you started your business

Your brand is a reflection of everything you do: the way you talk about your business, the emails you send to prospects and customers, the website you’ve struggled to put up, the content you create, the Tweets you post, the collateral that’s floating around, and the business cards you hand out.
The list is endless.

Με την επιχειρηματική ιδέα "AGROS" συμμετέχει η Ελλάδα στο διαγωνισμό Ε-bootcamp!

Με πολλές ελπίδες και όνειρα για διάκριση θα ταξιδέψει στο Σαν Φρανσίσκο ο Έλληνας Γιώργος Καράμπελας που θα λάβει μέρος στο E-Bootcamp. 10-15 Απριλίου 2012.
O Γιώργος Καράμπελας, δημιουργός της επιχειρηματικής ιδέας "Agros", είπε χαρακτηριστικά στην πρόσφατη επίσκεψή του στο Corallia, το οποίο συνέβαλε καταλυτικά στην όλη προσπάθεια: «Αισθάνομαι το βάρος της πρώτης ελληνικής εκπροσώπησης στο διαγωνισμό Ε-bootcamp. Ελπίζω σε ένα καλό αποτέλεσμα και σε μια άξια εκπροσώπηση. Θα ήθελα να σας ευχαριστήσω για όλη την προσπάθεια που καταβάλλετε και την πρωτοβουλία σας να δώσετε τη δυνατότητα σε Έλληνες φοιτητές να είναι μεταξύ των 100 καλύτερων απ' όλο τον κόσμο, προάγοντας με αυτόν τον τρόπο τη νεανική επιχειρηματικότητα».

Facebook Timeline and Business Pages, Perfect Together

Facebook told marketers that its new Timeline interface would improve consumer interaction with brands. Timeline is living up to that promise, according to a new study.
The study, by Seattle-based social engagement analytics firm Simply Measured, focuses on 15 large brands, including Toyota, Ben & Jerry's, and The Humane Society. It compares each brand's engagement rate with its fans both before and after Timeline was made available earlier this month. 

Marketing Communication Is Not Brand Strategy

I have found that a common error advertising agencies commit is equating brand strategy with brand messaging and marketing communication. While brand messaging is an important part of brand strategy, it misses many other potential components of brand strategy. Think of the types of decisions FMCG brand managers need to make – product, product range, bundling/unbundling, packaging, pricing, sourcing, distribution, trade agreements and communication decisions...to name a few. If the brand exists at an organizational level, add to that business and business model strategy (including business philosophy, vertical and horizontal integration, business portfolio, erecting barriers to entry, amount of investment in R&D and innovation, etc.).