Before the term social network was
even coined, there was MySpace. Then, Facebook became known as the social
network. Now that there are websites like Facebook, the definition has expanded to
include Twitter, Snapchat, Instagram, and a plethora of others around the net.
Defining exactly what a social network is has become a lot more challenging.
Long form (Medium
Short form (Tumblr)
Status updates, links, and memes
(Facebook)
Pithy thoughts and news blasts
(Twitter)
Pictures with filters (Instagram)
Ephemeral picture messaging (Snapchat)
Music (MySpace)
Team messaging (Slack)
That is not an exhaustive list. Business messaging is a fairly new
category that has seen a number of new entrants. It is an idea in its early
stages, but is destined to become one of the more prominent forms of social
networking. If your businesses communications have not yet gone social, here
are 5 reasons why they should:
1. Secure Enough for Business
Too many times, company information
leaks through the grapevine of handwritten memos, overheard bits of
conversation, and insecure messaging systems. You wouldn’t want to trust your
sensitive business communications to an insecure Facebook group. For business,
there is secure instant
messaging private enough for some of the largest
workgroups in the world from Xerox, to Oregon.gov, to Harvard university, to
IBM, and more.
Human nature trumps corporate rules every time. People working together
on teams are going to talk to each other. That’s exactly what you want them to
do. Just make sure they have the most secure way to do it.
2. Workers Are
Already Comfortable with Chat
The first generation of tech workers are comfortable with email. In
fact, many of them are not comfortable with anything else. But we are well past
the first generation of tech workers. The people being hired today are very
uncomfortable with email, and far prefer chat and instant messaging modes of
communication.
By 2018, instant messaging is expected to represent 75% of all mobile
messaging. Chat is not a fad, but a reality that will become even more
prevalent in the near future. It is what your employees are already comfortable
with. Moving to a business chat system now will ensure that you are ready for
the workers you are about to hire.
3. Moving at
the Speed of Chat
How long does it take you to write an email worth reading? By the time
you compose the subject line, you could have completed and sent your message to
the intended recipient. It takes longer to read this paragraph than it does to
express important ideas using instant messaging. Really, it’s in the name.
4. Teams Can
Be Social Without Leaving Work
Remember human nature? Great teams
are not only going to talk about work, they are going to be social whether they are
in-house or remote.
They are going to talk about their favorite app, TV show, and all the things
they used to talk about around the water cooler and at the bar. But to do that,
they had to leave their station. Team chat allows them to blow off steam
without actually leaving their desk. That is a win for everyone.
5. Great Ideas
Are the Product of Open Communication
You have great ideas. But before they can truly blossom, they need to be
bounced off of teammates who might be able to spot the holes, and smooth out
the rough edges. This process of give no take is necessary. Often, great ideas
are born out of mundane chatter. Instant messaging provides the infrastructure
for that idea-generating chatter. It allows teams to be social without leaving
work. It makes for faster communication. It requires no training. And it is
secure enough for top enterprise-level companies around the world.
by
Rohit Khanna
http://www.toptensocialmedia.com/
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