4 Things to Look Forward to at the Digital Marketing Summit

The WhatCounts 2013 Digital Marketing Summit is only a week away, and if you’re one of the people who has perused our agenda and bought your tickets, congratulations! You’re in for two days of sessions that we hope will blow your marketing minds. Here are a few reasons why you are going to love the Summit: 

The Smart Marketing Story
All of the sessions will be focused on Smart Marketing and personalization, from right data, to content, to automation. Our CEO and President, Allen Nance, gave you an overview of Smart Marketing during a webinar a few weeks ago, and the Summit is where we dive deeper with you into what it means in both a strategic and practical sense for your digital marketing. This is an opportunity for you to talk first-hand to peers and industry leaders about what it means to market smarter. You can even have one-on-ones with WhatCounts staff to pinpoint what different areas look like in the Smart Marketing Engine. (There will be a signup sheet at registration.)

People Who Know What They’re Talking About
We’ve got industry experts, marketing pros, and experienced staff and clients leading our Summit sessions. We’re bringing out the big guns just for you, including our keynote speaker: Tom Webster from Edison Research who deals with lots of data on a daily basis and will be talking about how to scale big data down to a useable size. There’s not enough room here to list all of our speakers, but you can read about some of them on the agenda page of our website. All of the speakers have one goal in common: they want to impart helpful knowledge to you that you can then take and apply to your digital marketing campaigns.

Practical Application: Hands-On, Customer Case Study, Industry
We’re not just going to talk about personalization in digital marketing, we’re going to show you how to do it, too. There are three types of breakout sessions at the Summit. The interactive, hands-on sessions will be a chance for you to dialogue with the speaker and other attendees about the session topic, as well as learn how to apply a concept in the Smart Marketing Engine. The Customer Case Study sessions will give you specific examples of challenges that some of our clients have faced, and how they’ve solved those problems by applying smart marketing and personalization. Finally, the industry sessions will tackle subjects such as social sign-on, mobile marketing and A/B testing.

Networking Opportunities
Not only will you get to learn from the best of the best, but you’ll be surrounded by marketing peers. Imitation is the sincerest form of flattery, so go ahead and learn from what other attendees are doing. There will be plenty of time during lunch and breaks to chat, as well as during our evening events at the Atlanta Botanical Garden and Gordon Biersch restaurant. Make sure you are signed up for these events so you don’t miss an opportunity to network.


Joy Ugi
Digital Marketing Coordinator, WhatCounts
http://www.whatcounts.com/blog/