Recent research from the Marketing Institute of Ireland into email marketing revealed that 84% of businesses surveyed consider it an important or very important component of their overall marketing strategy. The study also revealed “80% of respondents expect that spend on email marketing will either stay the same (42.7%) or increase (37.1%) over the next 12 months. This reflects the positive sentiments being shown towards email by Irish marketers today”.
But why are these businesses so keen?
Let’s examine the benefits of email marketing for exporting your business and hear from our client Auxilion who are seeing great success from their email marketing campaigns.
Benefits of Email Marketing for Exporters:
- It drives sales - pushing the customer to buy your product through strong calls to action. And you can send a message to a huge database of people all at once.
- Showcases your brand powerfully - it builds brand awareness, maintains customer relationships and encourages loyalty as well as repeat business.
- It will drive traffic to your website through strong calls to action and it nurtures leads (helps encourage prospects become customers).
- Cost effective - there’s a great return on investment with the initial cost of sending a campaign only $5 and then 1 cent per recipient. Your company doesn’t need to have a local office to get in touch with prospects in any country.
- Instantly trackable results - your email marketing software will allow you to see clicks from customers based all over the world in real time. Don’t forget email is also viral – it’s so easy for people to forward your message on to others, spreading your message further than you could alone.
- Send in any timezone - Take full control over when your subscribers will receive your campaigns.
- Integrates with your online marketing strategy - you can include links to your social media and blog posts. You can also offer your customers reasons to return to you as a trusted expert by prompting them to avail of white paper downloads. Don’t forget customers will often do research online before picking up the phone or coming into your business to buy in person and email marketing will trigger this process.
- You can personalise the content you send out - The more information you collect, the more messages can be tailored and personalised. Email also has the ability to segment, meaning you can split people off into smaller targeted lists.
- Likewise it's easy to build up a strong database and keep your database up to date - manage your unsubscribes / bouncebacks. Opt in and Opt out facilities mean you will have a very targeted database, people who are genuinely interested in your offer.
- Your can run A/B Split testing - test different headlines and different email designs and content to see which is more effective for each market you are targeting. You don’t get to do that with a traditional print ad for example!
Export Client Success with Email Marketing
Auxilion is an Irish company delivering outsourced IT Support Services, Customer Support Services and Project Support Services for companies across Ireland, the UK and the globe. A cloud computing support spin-out from I.T. Alliance Group, Auxilion are being supported by Enterprise Ireland to develop and implement their digital marketing strategy with the team in Dara Creative as part of the Business Process Improvement Grant.
They have been using email marketing since the launch of their newly designed website with great success. Auxilion have initially targeted the Irish and UK markets and email marketing is helping them by driving traffic to their website and with their business development.
This email marketing campaign was particularly successful with a conversion rate of 10% into genuine leads that the sales team can exploit.
The team at Auxilion are delighted with the results they are seeing so far as a result of their email marketing efforts:
“With email marketing consultancy services from Dara Creative, we have generated a number of great sales leads into targeted accounts for our Virtual Service Desk and IT support service solutions. We have benefitted from skills transfer from their team of email marketing experts, helping us to leverage this low-cost marketing tool to full effect in 2013.”
– John Paul O’Keeffe, Marketing Specialist, Auxilion
http://www.daracreative.ie/
Auxilion is an Irish company delivering outsourced IT Support Services, Customer Support Services and Project Support Services for companies across Ireland, the UK and the globe. A cloud computing support spin-out from I.T. Alliance Group, Auxilion are being supported by Enterprise Ireland to develop and implement their digital marketing strategy with the team in Dara Creative as part of the Business Process Improvement Grant.
They have been using email marketing since the launch of their newly designed website with great success. Auxilion have initially targeted the Irish and UK markets and email marketing is helping them by driving traffic to their website and with their business development.
This email marketing campaign was particularly successful with a conversion rate of 10% into genuine leads that the sales team can exploit.
The team at Auxilion are delighted with the results they are seeing so far as a result of their email marketing efforts:
“With email marketing consultancy services from Dara Creative, we have generated a number of great sales leads into targeted accounts for our Virtual Service Desk and IT support service solutions. We have benefitted from skills transfer from their team of email marketing experts, helping us to leverage this low-cost marketing tool to full effect in 2013.”
– John Paul O’Keeffe, Marketing Specialist, Auxilion
http://www.daracreative.ie/
Online marketing is just as crucial today for an export business as it is for a national business, since people in most countries have some level of access to the Internet and its benefits, and online shopping is still a growing trend.
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