How Contest Domination Can Power Up Your WordPress Blog
How to Run a Successful Contest
Bryan Haines: What is Contest Domination?
Travis Ketchum: Contest Domination is the most effective way to run a contest, and it's dead simple to use.
Bryan Haines: What is the purpose of Contest Domination?
Travis Ketchum: I wanted to make running contests simple and cost effective, and I only wanted to focus on the metrics that matter for most online business - building an email list.
Bryan Haines: Please explain why bloggers and online businesses should run contests.
Travis Ketchum: Contest are an easy and effective way to get a real name and email from your visitors. Not only will visitors engage who haven't before, but they will share the contest with their close network because the incentive of winning is incredibly strong.
Bryan Haines: How difficult is Contest Domination to use, both to install and then to run a contest?
Travis Ketchum: Setup is a breeze (under 5 minutes) and running your first contest is even easier. Contest Domination really is the easiest way to run a contest on WordPress.
Bryan Haines: What differentiates your contest plugin from the other options?
Travis Ketchum: The other options on the market are expensive, heavy (slow & bloated code) and focus on social traction instead of building your email list from influencers which is the real goal.
Bryan Haines: What type of increase in traffic can a blogger expect?
Travis Ketchum: It really depends on how warm the specific market is towards contests, we've seen anywhere from a 10% bump in traffic compared to what is originally sent to the contest all the way up to a 300% improvement.
Bryan Haines: What type of results have you seen? What type of prize should be offered? (tangible, service, electronic) Does the prize affect the success of the contest?
Travis Ketchum: The results have been pretty stellar for nearly every niche who has used Contest Domination. It's usually a blend of social influence and building a massive number of email leads no matter what the size of the person running the contest is. The best prizes from what we have seen and tested ourselves is a blend of tangible goods coupled with something industry specific. So an iPad and coaching materials for instance works well because everyone wants an iPad but the niche specific materials help keep it focused on leads that are useful for your business.
Bryan Haines: What are some common mistakes when running an online contest?
Travis Ketchum: A common mistake is not messaging users over the life of the contest, especially remind them that the contest is almost over, this drives engagement and gets the maximum performance out of the campaign.
Bryan Haines: What advice do you have for first-time contests?
Travis Ketchum: You don't have to have a big budget for for your first contest, even a $25 Amazon gift card and a 30-minute call with you for help with whatever the niche is can go a really long way.
Bryan Haines: Where can you be found?
Travis Ketchum: People can find me on Twitter (@TravisKetchum), on my blog thecollegestartup.com and manning the live support for Contest Domination
Travis Ketchum is an online entrepreneur and the brains behind Contest Domination an online contest management plugin for WordPress. In this feature interview, Travis explains how to run a successful contest. You may also enjoy this Q&A where Travis explains: How to Launch an Online Product.
By Bryan Haines
http://onlinebusiness.about.com/
How to Run a Successful Contest
Bryan Haines: What is Contest Domination?
Travis Ketchum: Contest Domination is the most effective way to run a contest, and it's dead simple to use.
Bryan Haines: What is the purpose of Contest Domination?
Travis Ketchum: I wanted to make running contests simple and cost effective, and I only wanted to focus on the metrics that matter for most online business - building an email list.
Bryan Haines: Please explain why bloggers and online businesses should run contests.
Travis Ketchum: Contest are an easy and effective way to get a real name and email from your visitors. Not only will visitors engage who haven't before, but they will share the contest with their close network because the incentive of winning is incredibly strong.
Bryan Haines: How difficult is Contest Domination to use, both to install and then to run a contest?
Travis Ketchum: Setup is a breeze (under 5 minutes) and running your first contest is even easier. Contest Domination really is the easiest way to run a contest on WordPress.
Bryan Haines: What differentiates your contest plugin from the other options?
Travis Ketchum: The other options on the market are expensive, heavy (slow & bloated code) and focus on social traction instead of building your email list from influencers which is the real goal.
Bryan Haines: What type of increase in traffic can a blogger expect?
Travis Ketchum: It really depends on how warm the specific market is towards contests, we've seen anywhere from a 10% bump in traffic compared to what is originally sent to the contest all the way up to a 300% improvement.
Bryan Haines: What type of results have you seen? What type of prize should be offered? (tangible, service, electronic) Does the prize affect the success of the contest?
Travis Ketchum: The results have been pretty stellar for nearly every niche who has used Contest Domination. It's usually a blend of social influence and building a massive number of email leads no matter what the size of the person running the contest is. The best prizes from what we have seen and tested ourselves is a blend of tangible goods coupled with something industry specific. So an iPad and coaching materials for instance works well because everyone wants an iPad but the niche specific materials help keep it focused on leads that are useful for your business.
Bryan Haines: What are some common mistakes when running an online contest?
Travis Ketchum: A common mistake is not messaging users over the life of the contest, especially remind them that the contest is almost over, this drives engagement and gets the maximum performance out of the campaign.
Bryan Haines: What advice do you have for first-time contests?
Travis Ketchum: You don't have to have a big budget for for your first contest, even a $25 Amazon gift card and a 30-minute call with you for help with whatever the niche is can go a really long way.
Bryan Haines: Where can you be found?
Travis Ketchum: People can find me on Twitter (@TravisKetchum), on my blog thecollegestartup.com and manning the live support for Contest Domination
Travis Ketchum is an online entrepreneur and the brains behind Contest Domination an online contest management plugin for WordPress. In this feature interview, Travis explains how to run a successful contest. You may also enjoy this Q&A where Travis explains: How to Launch an Online Product.
By Bryan Haines
http://onlinebusiness.about.com/
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