Social media is becoming more important on a daily basis when it comes to online marketing. I'm often asked, "Laura, where do you find the time?" I used to feel the same way, in between writing and a full time job it's hard to stay connected. One thing I was noticing was I wanted to share things I was reading, but I'm a typical Type A personality, I live my life on a schedule when I can which often means I'm reading articles and blogs the same time everyday. I'd share a few of those items via Facebook, Twitter, LinkedIn and Google+ but then I would stop worried I'd overload my feeds and lose followers.
Am I the only one concerned with that? I didn't want to be the one person who sent 50 tweets at one time or posted 12 things in a row on Facebook.
About three months ago I found a tool called the Buffer and can I say I'm in love? This application resolved my issues, I could share things as I read them and it would schedule those messages an send them at times that I designated. Sound amazing? It is. Let me just share with you some of the perks the Buffer application has:
Now, before I get feedback telling me that you don't like automatic social media tools because you don't feel it's engagement, understand that I still have on my listening ears when it comes to social media. That being said I'm like most business professionals I just don't have eight hours a day to spend on social media sharing with you the goodies that I find, so Buffer has been a fantastic solution for me and one I recommend to clients on a daily basis.
The only downfall to Buffer is I can't manage my Google+ profile, but my understanding is that has more to do with Google allowing access to their API rather than Buffer's desire to integrate with Google+.
I should also tell you that in order to manage Facebook pages via Buffer you will need to upgrade to "The Awesome Plan" and pay a $10 a month fee, but with the time I save it's totally worth it.
By Laura Lake
http://marketing.about.com/
Am I the only one concerned with that? I didn't want to be the one person who sent 50 tweets at one time or posted 12 things in a row on Facebook.
About three months ago I found a tool called the Buffer and can I say I'm in love? This application resolved my issues, I could share things as I read them and it would schedule those messages an send them at times that I designated. Sound amazing? It is. Let me just share with you some of the perks the Buffer application has:
- Share via Facebook, LinkedIn or Twitter and manage multiple accounts.
- Set your own update schedule.
- Add updates to Buffer easily. I add items to Buffer using my computer, my phone and my tablet. Talk about ease.
- Monitor your social media networks and see which updates get the most engagement. Use this information to optimize the timing of your updates.
- Pause your updates when necessary, perhaps over a holiday or when you will be away due to an emergency.
Now, before I get feedback telling me that you don't like automatic social media tools because you don't feel it's engagement, understand that I still have on my listening ears when it comes to social media. That being said I'm like most business professionals I just don't have eight hours a day to spend on social media sharing with you the goodies that I find, so Buffer has been a fantastic solution for me and one I recommend to clients on a daily basis.
The only downfall to Buffer is I can't manage my Google+ profile, but my understanding is that has more to do with Google allowing access to their API rather than Buffer's desire to integrate with Google+.
I should also tell you that in order to manage Facebook pages via Buffer you will need to upgrade to "The Awesome Plan" and pay a $10 a month fee, but with the time I save it's totally worth it.
By Laura Lake
http://marketing.about.com/
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