Online shoppers feel confident buying from websites that look professional.
Increase the Trust Level and Enjoy Greater Sales
Here’s a list of 5 ways to look more professional and increase trust in your brand:
Tip #1: Professional Looking Logo
A logo is truly important for any corporate identity. Customers will remember your company a lot better if it’s well represented by a professional logo. Invest in getting it designed by a graphic artist. You can use http://www.99designs.com. Read my article How to Make a Logo
Tip #2: Make Your Contact Information Visible
Make it easy for customers to reach you. Don’t hide your contact information. You can certainly provide your email, phone number or mailing address. I would never want to buy from a company that makes it hard for me to contact them in the first place. You may want to consider investing in a 1-800 number.
Tip #3: Make a Short Video Introducing your Business
Youtube has enabled millions of users get their message across the world. Are you taking advantage of that? Have you ever thought of creating a short 30 second video introducing your business to your website visitors? A video will add authenticity and a personal touch that big brands are sometimes unable to provide. I love buying from small companies because I feel that I will be getting a more personalized experience.
Tip #4: Show Customer Testimonials
I am sure customers have emailed you telling you how satisfied they are about your product or service. Why not ask them if they allow you to feature their feedback on your website? Reassure clients that you sell a good product by posting your customer reviews.
Tip #5: Display Your Experience & Achievements
How many years have you been selling your products or service? How many orders have you shipped so far? Do you do business with large companies? Have you won some awards or recognitions? Are you involved in your community? Do you support any causes? Are you part of any associations?
Answers to those questions can be displayed on your website and that can truly make your website look more professional.
By Alaa
http://www.myecommercetips.com/
Increase the Trust Level and Enjoy Greater Sales
Here’s a list of 5 ways to look more professional and increase trust in your brand:
Tip #1: Professional Looking Logo
A logo is truly important for any corporate identity. Customers will remember your company a lot better if it’s well represented by a professional logo. Invest in getting it designed by a graphic artist. You can use http://www.99designs.com. Read my article How to Make a Logo
Tip #2: Make Your Contact Information Visible
Make it easy for customers to reach you. Don’t hide your contact information. You can certainly provide your email, phone number or mailing address. I would never want to buy from a company that makes it hard for me to contact them in the first place. You may want to consider investing in a 1-800 number.
Tip #3: Make a Short Video Introducing your Business
Youtube has enabled millions of users get their message across the world. Are you taking advantage of that? Have you ever thought of creating a short 30 second video introducing your business to your website visitors? A video will add authenticity and a personal touch that big brands are sometimes unable to provide. I love buying from small companies because I feel that I will be getting a more personalized experience.
Tip #4: Show Customer Testimonials
I am sure customers have emailed you telling you how satisfied they are about your product or service. Why not ask them if they allow you to feature their feedback on your website? Reassure clients that you sell a good product by posting your customer reviews.
Tip #5: Display Your Experience & Achievements
How many years have you been selling your products or service? How many orders have you shipped so far? Do you do business with large companies? Have you won some awards or recognitions? Are you involved in your community? Do you support any causes? Are you part of any associations?
Answers to those questions can be displayed on your website and that can truly make your website look more professional.
By Alaa
http://www.myecommercetips.com/
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