Having your employees well trained in social media practices is a great asset to any company with an online presence. It can prevent counter productive personal social media activity whilst increasing business efficiency and relationships with customers and other businesses.
The press has been filled with stories about employees that have been disciplined for posts on their own personal social media accounts and interviewees being asked for their Facebook passwords during interviews. Employers realise that what their employees post on their own social network profiles can reflect badly on them as a business. To combat this issue, many large companies are attempting to build an internal understanding between them and their employees around social media.
This seems to be a sensible step from these organisations, to ensure that their workforce not only realises what is and isn’t acceptable to post on their own personal social media accounts, but to build relationships with other businesses via these social media portals where they can exchange information and generate business.
The majority of employers however, fear the prospect of their employees using social media for such reasons, and feel that the potential of said employees performing an action that could not only jeopardise a potential relationship but could be counter productive to the whole organisation is just too big of a risk. A recent study revealed that fewer than 1 in 5 employers have confidence in their employees to be able to use social media networks in a way that will benefit the company, showing that more employers need to be proactive in educating their staff in social media etiquette.
By determining the current level of their workforces understanding of social media, the employer can then establish how much time it will take to train this workforce and at what stages the staff can begin to take control of certain areas within social media. This process can be split into three stages which are displayed in the chart below.
Stage one is where the foundations are built and in which a basic understanding on the impact of social media can be taught. This will give the employees the knowledge which will prevent them from causing issues that could damage the brands reputation when using their own personal social media accounts. The focus should lie on enforcing which actions are acceptable and beneficial and which actions could be potentially detrimental.
Stage two should be where employees are shown how social media can make their working life easier on a purely internal basis, saving the company money and making the business more efficient overall.
Stage three is where the workforce is fully ‘socialised’. At this point, selected employees will be educated to use social media to create and strengthen relationships with customers and other businesses. They are taught how to efficiently and effectively answer consumer questions and queries and contact people in a new way.
Completing these three stages will ensure that each business that implements the strategy has a workforce which knows the benefits of social media, but more importantly knows how and when to use it for the benefit of themselves and their company.
http://www.digital-online-marketing.com/
The press has been filled with stories about employees that have been disciplined for posts on their own personal social media accounts and interviewees being asked for their Facebook passwords during interviews. Employers realise that what their employees post on their own social network profiles can reflect badly on them as a business. To combat this issue, many large companies are attempting to build an internal understanding between them and their employees around social media.
This seems to be a sensible step from these organisations, to ensure that their workforce not only realises what is and isn’t acceptable to post on their own personal social media accounts, but to build relationships with other businesses via these social media portals where they can exchange information and generate business.
The majority of employers however, fear the prospect of their employees using social media for such reasons, and feel that the potential of said employees performing an action that could not only jeopardise a potential relationship but could be counter productive to the whole organisation is just too big of a risk. A recent study revealed that fewer than 1 in 5 employers have confidence in their employees to be able to use social media networks in a way that will benefit the company, showing that more employers need to be proactive in educating their staff in social media etiquette.
By determining the current level of their workforces understanding of social media, the employer can then establish how much time it will take to train this workforce and at what stages the staff can begin to take control of certain areas within social media. This process can be split into three stages which are displayed in the chart below.
Stage two should be where employees are shown how social media can make their working life easier on a purely internal basis, saving the company money and making the business more efficient overall.
Stage three is where the workforce is fully ‘socialised’. At this point, selected employees will be educated to use social media to create and strengthen relationships with customers and other businesses. They are taught how to efficiently and effectively answer consumer questions and queries and contact people in a new way.
Completing these three stages will ensure that each business that implements the strategy has a workforce which knows the benefits of social media, but more importantly knows how and when to use it for the benefit of themselves and their company.
http://www.digital-online-marketing.com/
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