Τρίτη 8 Μαΐου 2012

Social media is about connecting us to something larger It’s about people, not the tools

You don’t need a Facebook or Twitter presence — you need a social media strategy that plugs into your business goals. At Socialmedia.biz, we see social media customer engagement as not an end in itself but as a means to an end: increasing your business’s bottom line.
Since 2004, we’ve used social to deliver value and drive new business for mid-size companies and top brands — before anyone was calling it social media.

Our key differentiator? Real-world experience in creating a Social Media Action Plan that identifies the key strengths of internal champions and leverages external ambassadors on behalf of your brand. We will create a tailored strategy, train stakeholders, create vibrant online communities, run successful campaigns and build business processes that result in long-term returns for your company.
And we’ll do it at a lower rate than the other guys. Let’s discuss.
We partner with agencies to handle social media programs for brands. And we work directly with clients, from mid-size businesses and startups to Fortune 1000 corporations. Either way, you’ll have access to a world-class team with diverse strengths (metrics, campaigns, executive training) and a track record in assessing impact across a full range of social media efforts.
Key strengths our consultancy brings to the table
Focus areas include:
Audit & strategic planning. We conduct an audit and assessment of your organization. Then we create a Strategic Action Plan based on your team’s input — and we help your team execute it, resulting in a powerful Social Web presence. We don’t just hand it off and disappear.
Training and workshops. We’ll help your executives, key managers and employees understand the concepts underlying social media, review case studies and show you the most useful social tools. We have conducted dozens of workshops and trainings to rave reviews (ask us for references).
Community presence. We work with you to create loyal online communities that spark positive conversations and drive new customers your way. We will help you to build a robust online presence and assess which tools, platforms and approaches are most effective to reach your business goals. We specialize in WordPress, the world’s leading blog platform.
Storytelling. Your business has compelling stories to tell. We’ll work with you to identify them and produce them in the optimal media format.
Identify your influencers. We’ll find and engage key potential influencers and ambassadors for your brand based on the latest social tools.
Social marketing campaigns. We work with you in creating a campaign that integrates with your brand and marketing strategy.
Social media policies. We can develop social media policies for your staff based on your specific requirements.
Public relations. We’ll successfully take charge of outreach to key reporters, bloggers, niche publications and social media influencers.
Competitive analysis. We’ll research and provide case studies to show you how your competitors are using social media — how they’re succeeding and how they’re falling short.
Speaking engagements. Our team members are world-recognized experts in social media. We’ve given keynotes, presentations or talks at hundreds of major conferences, private events and other venues.


http://www.socialmedia.biz/


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