While search engine marketing is a popular Internet marketing method, there are a number of myths surrounding the concept and its utilization, which can cause people to make poor decisions. The most common myths regarding search engine marketing include:
1. People are going to find any website you build
Think of the Internet like a big phone book. A lot of businesses advertise in the phone book, but those that get noticed are those that have large advertisements and a lot of information. Just as you need to put a lot of thought and work into an advertisement in the phone book, you need to put a lot of thought and work into a website in order to get noticed.
2. Submitting a website to a search engine is enough
Yes, submitting to search engines is important, but that would be like putting a special coin in a huge vat full of pennies. You know that it’s in there, but it’s going to be really hard to find among all of the other coins. You need to do something to make it easier to find. That’s where page ranking comes in. Page ranking is like putting that special coin on top of the pile instead of somewhere in the middle. The page rank is going to pull your page close to the top and therefore easier to find.
3. Cloaking and jump pages are going to increase my ranking
The truth is that when you use tactics such as this, you are going to get your website banned. Yes, it may seem like a good idea at the time, but eventually you will get caught and suffer the consequences.
4. I can do the work myself
It’s true that some people are able to get decent results from search engine marketing. However, if you really want to make it on the Internet you should employ the services of an SEO specialist. Yes, you are going to spend money up front, but it’s an investment that will bring in clients who may not have otherwise found your website.
http://www.majon.com/
1. People are going to find any website you build
Think of the Internet like a big phone book. A lot of businesses advertise in the phone book, but those that get noticed are those that have large advertisements and a lot of information. Just as you need to put a lot of thought and work into an advertisement in the phone book, you need to put a lot of thought and work into a website in order to get noticed.
2. Submitting a website to a search engine is enough
Yes, submitting to search engines is important, but that would be like putting a special coin in a huge vat full of pennies. You know that it’s in there, but it’s going to be really hard to find among all of the other coins. You need to do something to make it easier to find. That’s where page ranking comes in. Page ranking is like putting that special coin on top of the pile instead of somewhere in the middle. The page rank is going to pull your page close to the top and therefore easier to find.
3. Cloaking and jump pages are going to increase my ranking
The truth is that when you use tactics such as this, you are going to get your website banned. Yes, it may seem like a good idea at the time, but eventually you will get caught and suffer the consequences.
4. I can do the work myself
It’s true that some people are able to get decent results from search engine marketing. However, if you really want to make it on the Internet you should employ the services of an SEO specialist. Yes, you are going to spend money up front, but it’s an investment that will bring in clients who may not have otherwise found your website.
http://www.majon.com/
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