Top-rated networks are generally the brands viewers remember and want to watch.
A new marketing survey shows the broadcast networks getting top scores over all cable networks. But top cable-rated networks performed well. These networks include ABC, CBS, Fox and NBC, as well as ESPN, Discovery, History, USA, Food Network and TNT --- brands "American consumers can't do without" according to Solutions Research Group.
ABC actually scored the best results, getting a 51% score. It narrowly beaten out CBS, Fox, NBC. The survey called "Must Keep TV" says this is the fourth time out of five ABC has won -- since the poll started in 2007. Among men, CBS took the top spot, while ABC led in most key female demographics.
Though broadcast network has lost some steam over the years, the survey says 77% of Americans would include at least one of the big four networks in their top channels. This has decline from the years 2007 through 2009 period when this was at a 83% number.
The survey this year interviewed 1,400 American consumers, considering 73 TV brands.
AMC grew the most year to year -- among 18-49 viewers -- now in 30th place up from 50th place a year ago. Among younger viewers 18-34 -- it also gain, now to the 19th most TV networks viewers can't do without. The survey says AMC is a more valuable channel in this younger demographic than brands such as A&E or TLC.
PBS moved up seven places to 12th place, and is ahead of TBS and HBO when it comes to women viewers. The survey says the big popular PBS show "Downton Abbey" has helped.
Others moving up: ABC Family now to 17th place and The Weather Channel, now to 20th place.
Among the more expensive pay-TV networks, the research says "TV viewers appear to be slowly abandoning premium movie channels like Starz, Movie Channel and Cinemax." Among 18-49 viewers, Starz declined seven places to 34th place, Cinemax also dropped 46th place and The Movie Channel sank 10 spots to 59th place.
Losing ground: Nickelodeon is down to 25th place and Fox News lost seven spots to 30th place. HBO is now at 11th place, while Fox News is down seven spots to No. 30. HBO remained outside of the top 10 for the second year in a row although it improves its standing to No. 11 since 2011, due to strong momentum among men 25-54.
A new marketing survey shows the broadcast networks getting top scores over all cable networks. But top cable-rated networks performed well. These networks include ABC, CBS, Fox and NBC, as well as ESPN, Discovery, History, USA, Food Network and TNT --- brands "American consumers can't do without" according to Solutions Research Group.
ABC actually scored the best results, getting a 51% score. It narrowly beaten out CBS, Fox, NBC. The survey called "Must Keep TV" says this is the fourth time out of five ABC has won -- since the poll started in 2007. Among men, CBS took the top spot, while ABC led in most key female demographics.
Though broadcast network has lost some steam over the years, the survey says 77% of Americans would include at least one of the big four networks in their top channels. This has decline from the years 2007 through 2009 period when this was at a 83% number.
The survey this year interviewed 1,400 American consumers, considering 73 TV brands.
AMC grew the most year to year -- among 18-49 viewers -- now in 30th place up from 50th place a year ago. Among younger viewers 18-34 -- it also gain, now to the 19th most TV networks viewers can't do without. The survey says AMC is a more valuable channel in this younger demographic than brands such as A&E or TLC.
PBS moved up seven places to 12th place, and is ahead of TBS and HBO when it comes to women viewers. The survey says the big popular PBS show "Downton Abbey" has helped.
Others moving up: ABC Family now to 17th place and The Weather Channel, now to 20th place.
Among the more expensive pay-TV networks, the research says "TV viewers appear to be slowly abandoning premium movie channels like Starz, Movie Channel and Cinemax." Among 18-49 viewers, Starz declined seven places to 34th place, Cinemax also dropped 46th place and The Movie Channel sank 10 spots to 59th place.
Losing ground: Nickelodeon is down to 25th place and Fox News lost seven spots to 30th place. HBO is now at 11th place, while Fox News is down seven spots to No. 30. HBO remained outside of the top 10 for the second year in a row although it improves its standing to No. 11 since 2011, due to strong momentum among men 25-54.
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