Redesigned LinkedIn Today Feature Gets Upgraded Visual Interface

Apart from its ability to connect you with like-minded professionals, one of the benefits of LinkedIn is its news section LinkedIn Today. Taking news and reports from different news sources, it’s a viable (and perhaps more focused) alternative to personal RSS feeds like Google Reader and is a perfect example of a good content curating service.



Now the service has gotten a redesign which makes navigation easier and gives it the look and feel of a magazine app. The first thing you will notice is that the display is a lot more visual. Virtually every news piece on display has an image to accompany it which makes the magazine much easier on the eye. The further you scroll down, the more news items will load up so you’re able to look up at least 50+ articles at any given time.

Also, if you want a more traditional layout, you can customise it so that all news pieces are presented as a list. Each piece is accompanied by a ‘share’ and ‘save’ function, the latter is the handier function as you can quickly gloss through the different articles and bookmark them for reading later.

More importantly, the customisation features available have been tweaked to allow greater input as to what content you want to appear. Following the same principles as the main page, each category is represented by an image and its follower count. Alongside the option of following over 340 different media outlets, you’re also given the choice of following specific topics and industries so that you can keep up with all the latest news in those sectors.

On the LinkedIn blog, Joann Wu writes: “One of the key design principles that drove the approach for the visual change was to simplify the experience; creating an elegant, delightful and customized experience for news consumption.” The style wouldn’t look out of place if it was an iPad app (the mobile apps have gotten a redesign as well with LinkedIn Today given prominence) as the magazine style is reminiscent of the numerous iPad magazine apps out there.


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