How To Use the Fishing Analogy to Effectively Market your Business

In Sales and Marketing, you need to be very creative to make sure that you get your message across, be it your sales team or your consumers, getting your message and leaving an impression is always a good thing to have. Depending on your audience, you need to change up your style from time to time just so that you keep them interested. One of the ways to make your points relatable is to use analogies that the audience can easily understand. In this article, you will learn how to use fishing terms and actions that the audience can relate to and equate that to items within your business.

All you need to have is a basic understanding of the fishing terms and actions and a deeper understanding of your target audience. This type of analogy would work well on a predominantly male audience.

• Understanding the quality of your catch. When fishing, there are bound to be small fry and good ones caught if you cast your net far enough. In your business, this means that while there may be some collateral damage along the way or some risks, the rewards are also greater especially for those who are willing to cast and fish for a little farther out and longer.
• Understanding that you will be needing tools to fish for more. With every fishing trip, one knows that you need to have proper tools to get it right. The more tools that you have in your boat, the more chances you’ve got in getting that big bass. This is also the same for any business – the more tools and resources you have under your belt, the more options for expanding for you. But this also means that you need to know how to use those tools since even if you have 3 fishing poles but just one fisher, then it is not really very useful.
• Exploring your environment and casting styles. When you have your tools and helpers on board, part of fishing is looking for a good spot to cast your poles. This is also the same in your business – you need to find that niche market where you can get as much attention and money while you are in it. It may also happen that you need to move to a different spot since you may have caught all fish in that area. So you need to occasionally find a better spot for you. You also need to vary your casting style from time to time, depending on the condition of the water. This is also true in your business – you need to adapt to your environment. You may need to adjust your prices, marketing scheme and the like.
• Evaluating your casting technique, bait and tools for your next fishing trip. When you are nearly done fishing, you often take a step back and reflect what bait worked, which pole was able to get the most fish, what type of casting on a flowing area of the river was most effective etc. Whenever you evaluate your skills and resources, you are giving yourself more chances of improvement. This is exactly the same in your business.

Hopefully with the simple principles of fishing and knowing how nearly everybody has gone fishing at least once in their lives, they will be able to grasp more firmly the points of your business talk.

By Matthew Bennett

http://www.howtodothings.com/