BazaarVoice Acquires PowerReviews

Two big customer review platforms have decided to team up. Bazaarvoice announced on Thursday that has decided to acquire PowerReviews. Together, Bazaarvoice and PowerReviews will cater to approximately 1,800 clients globally.

The deal was struck for $31 million in cash, in addition to stock. Roughly the total estimated value is rumoured be $151 million. Bazaarvoice has told the media that the acquisition would be closed before the end of July.

The companies plan to combine their technology, content, and data. Both offer social commerce products, which allow brands to accumulate and sync customer reviews, as well as other content. The press release says that using PowerReviews’ self-service product, Bazaarvoice will be able to expand to the small- and medium-sized market.

PowerReviews has raised a total of $37 million in funding from Lehman Brothers, Draper Richards, Four Rivers Group, Tenaya Capital, Menlo Ventures, among others. Bazaarvoice, meanwhile, went public earlier this year.

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