Tips to Increase Web Sales

Higher Conversion Rate = Increase in Web Sales = Higher Profits...

Generating higher online sales involves - Getting targeted traffic to your site and Converting website visitors into actual buyers. Driving traffic to your site can be managed by using numerous web site promotion tools. But after getting a visitor into your online store, your storefront is your only tool to trap and motivate a visitor to purchase your merchandises. In other words, your website is your "only sales executive" on the web.



How can you convert Website Visitors into Actual Buyers?

Following tips can be helpful in promoting your offerings and help you increase your web sales:

1. Comprehensive Product Description:
   In the description of a product, highlight its core features and benefits. Assure the users about the quality of the product and show them 'worth of their money'. Moreover, you can use client testimonials and product reviews by other customers with the product description to certify your claim.
   
   Choose a shopping cart that allows you to add multiple product descriptions (For example - Short & long description). Use the short description to write an attractive marketing message and the long description to elaborate product features and benefits.
2. Cross-Selling:
   Use cross selling to sell complimentary products on your online store. Increase online sales by highlighting all complimentary products at high selling product pages.
   
   The scope & flexibility for cross selling your products will depend on the shopping cart software you choose for your ecommerce store.
3. Easy Shopping Experience:
   Eliminate time-consuming registration & check out processes on your online store and allow visitors to devote quality time in other shopping options.
   
   Attractively display the ‘Buy’ button along with the product image & description. This will help you increase web sales through impulsive buying and will build an easy buying atmosphere for your visitors.
   
   
4. Discount Schemes:
   Providing discounts and rebates can be successful tools to increase web sales. Keep on offering a variety of discounts and rebate schemes to keep your customers coming back to your store. Introduce ‘surprise’ discount schemes for few product groups, for pre-defined time periods. Encourage swift buying by specifying the time deadlines for your discounted prices.
5. Special treatment to repeat customers:
   Your repeat customers are your acquired customers and prime assets. Recognize their loyalty by gifting them special loyalty discounts. Providing them with special 'ecoupons' enhances their shopping experience on your online store.
   
   Encourage your repeat customers to write product reviews on your store. Display these reviews in the concerned product description section to lure your first time visitors.

Higher 'conversion rate' reduces your customer acquisition cost and increases your profits. Effective web site & product presentation combined with numerous website promotion tools will help you increase your web sales.   


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