Party Advertising – 7 Party Advertising Tips

Here we are going to discuss the effectiveness of Party Advertising. Building business contacts can often feel like a humdrum and mundane task to do, especially when using the traditional approaches to it, such as commerce events, referral groups and online websites. Networking should be first about building trust and then common interests where you can both profit. Those traditional approaches give very little time or opportunity to do that. So why not think outside the box and look for more effective methods to establish business contacts like a party.

Holiday parties for industry and social events can be a great avenue for connecting with people within and outside your business, where you can share new ideas and possibly establish future business relationships. Here are some tips can help you to “break the ice” and develop strong relationships:

Party Advertising Tip #1: Be Prepared

Under this context, preparation means identify all the potential guests who will be attending the party, beforehand. Perform a little home work on their names, professional backgrounds and recent accomplishments, through online resources like Google and social networking sites like LinkedIn and Facebook. This background information should enable you to discover areas of interest you may share both professionally and socially to establish some level of rapport.

Party Advertising Tip #2: Ask relevant questions

For some reason, most people love to talk about themselves; it’s just a fact of life. You can make use of this fact, by asking your contacts relevant questions about themselves. It should not be something too personal neither something too vague. Here are some conversation starters that should help you get the ball rolling: So how did you get started? What type of challenges were you faced with? What are your favorite books? How can I help you? This should create a sense of comradely between you and your contacts.

Party Advertising Tip #3: Develop a point of interest

In order to establish effective business contacts you should have a specific agenda which can benefit both, you and your business contact. It is a common goal for business executives to establish higher profitability and achievement targets at the end of the year. You should therefore, perform some research on the business environment and industry in which your contact’s business operates. If you can identify any unexploited opportunities or weak points in the business, you can bring them up briefly, with the intention of establishing a future meeting.

Party Advertising Tip #4: Don’t go overboard with the drinking

As tempting as it may be to have a few drinks, know that there are limits to how effectively you can express yourself especially under the influence of alcohol. You don’t want to “rub off” people in the wrong way due to a foul smell or a nonchalant attitude.

Party Advertising Tip #5: Be Confident

First impressions make all the difference while networking during parties. Your confidence levels will communicate to your audience the type of person you are, even before they get to know of your accomplishments. This can be a difficult thing to do when “rubbing shoulders” with top executives and CEO’s. IF you find yourself lacking in inner confidence, trying thinking of all your accomplishments, in the past year, and figure out a way to weave them into your conversations.

Party Advertising Tip #6: Look for opportunities to establish future meetings

You don’t want to end your conversations on a sour or mute note. Your ultimate target is to open the door for future meeting. But avoid an overt or unnatural way to secure such a meeting.

Party Advertising Tip #7: Honor the event

The trick to networking in social events like a holiday party is to maintain a balance between casual and business talk. If you stick to the business rhetoric for too long, you may end up looking like an opportunist sales persons, who is only there for business.
Another viable resource for building contacts is through your old college buddies. Your alumni network is a great source of potential networking sources. Here are some tips that should help you to rebuild those relationships tactfully:

1. Contact your school’s alumni service: many colleges and universities have their own networking “affinity” groups, through which you share news about the nature of your business. You are more than likely to gain the attention of a few graduates here and there, who may end up supporting your business either directly or indirectly through referrals.
2. Use social networks: social networks like LinkedIn and Facebook can be a great resource for connecting with those old college buddies, especially if they are out reach from your physical vicinity. Getting sales/leads from friends can be a bit daunting; you stand the chance of alienating yourself from your friends who may begin viewing you simply as a sales person, rather than a valuable resource. For this reason, I generally view social networking sites as a brand building tool, but you can still get sales/leads from your followers. You can do this by posting special offers and hosting special events, which might be of interest to the people in your network.

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