In-House SEO Services - Worth the Price?

Should you bring your SEO Services In-House?

The competition has never been tougher in the world of internet marketing, seo services needed, and promoting your website. With the latest Google Panda updates, many websites are finding themselves way down on the search list, never to be found by potential clients. It's a hard fact... 42.3% of all search engine traffic clicks on the number one position. If you are on page 50, or basically anything beyond page one, you don't really stand a chance of getting any appreciable amount of valuable search engine traffic to your website.

Advantages of In-House SEO 

Depending on the size of your organization and your needs, you may want to consider bringing your SEO work in-house. In order for it to work though, the new department will need a voice at the table so to speak. Your EO work will become an integral part of the organization and will most likely influence the culture. At the very least, it will elicit cooperation and contribution from various departments and people within the organization. SEO is not a quick fix type of thing. It is an ongoing process requiring dedicated people and practices to make it work.

Cost Savings 

Depending on your needs and the qualifications of your in-house SEO personnel, you may enjoy a financial benefit to bringing your website SEO in-house. I's possible for your internal teams to work closely together in your SEO quest for greatness, and explore new possibilities, and experiment more with keyword analysis and implementation. You may discover new SEO opportunities just by going through the SEO process that you had not considered in the past.

In-House SEO Skills Required 

In order to produce the top quality results necessary to compete in the very competitive world of SEO, your internal personnel needs to be top notch SEO players, and nothing less. The won't be cheap, but they will get the results that you need to succeed at rocketing your website to the top of the search engine. Remember, this is not a task for beginners. If your SEO staff is not fully versed in the tasks they are undertaking, they can cause a lot of damage to your website and it's rankings with the search engines. Once something is on the internet, it is there forever. Make sure they are highly qualified so they don't cause more harm than good.

Leave it to the SEO Experts 

The alternative to in-house SEO is to leave the work to experts dedicated 24/7 to SEO analysis and website optimization. These experts live and breathe SEO and know the latest trends and changes that will affect your website, business, and ultimately your bottom line. If your serious about getting the best results possible out of your website and driving a lot of traffic to your pages, then this is an option well worth considering.

Website search engine optimization is an ongoing and very involved task that requires planning and expert implementation. Beware of SEO companies offering a quick fix that will get you to the top of the search engines quickly. At best, you will see a short term rise in your rankings and then plummet to the depths of search engine purgatory or at the very least, be back where you started from with zero gains. At worst, you will get pushed so far down the search engine ladder that no one will find your website, thus cutting off vital traffic and sales to your website.

There is no quick fix to building a solid, stable, well ranked website. THe search engines are very aware of the shortcut methods, and will penalize you severely for trying to 'game the system'. Steady, consistent, well thought out SEO practices reap amazing rewards to those who follow the path to search engine nirvana. At SEO Marketing Pros, we understand what it takes to get you to the top, and keep you there.

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