How to Get Creative with Facebook Timeline

Last Friday, Facebook Timeline rolled out their new pages. With the addition of cover photos, a new format for tabs, and the ability to pin and and highlight posts, among other features, the new layout is more visual than ever before, giving brands extra incentive to flex their creative muscles. Here are some inspirational ideas on getting the most out of your brand’s Timeline.

Put Your Branding Front and Center

For established brands, Facebook Timeline offers an excellent opportunity to put iconic branding front and center. Lance Armstrong’s charity, Livestrong, has a bold graphic for their cover photo and carries the theme into their profile picture and application boxes.

Showcase Your Product

Presenting your product in a visually interesting way is a sure fire way to grab the attention of fans and the cover photo puts it front and center. Online retailer, Gilt Groupe, uses an eye-catching shot of their exclusive product offerings in their cover photo.

Recognize Your Employees

Use Timeline to showcase photos and videos of your employees. It’s a great way to let their personalities shine and show their involvement with your company, customers, and communities. Starbucks features their partners in their cover photo and other content on their timeline, including the pinned post below.

Feature Your Customers

Verizon Wireless‘s cover photo features photographs submitted by Facebook fans as part of their “30 Tablets in 30 Days” promotion. They use Timeline to show off the camera capabilities of Verizon Wireless smartphones.

Tell Your Story

With Timeline, brands can mark milestones, achievements, and other memorable moments from their brand’s history. Method uses this feature to their advantage, uploading custom graphics, photos, and videos to share their story with fans, including the tongue-in-cheek example below.

Promote an Event

Many brands host or sponsor events throughout the year, and the cover photo is the perfect place to let fans know about an upcoming event or share highlights. Salesforce uploaded the below photo to promote Cloudforce San Francisco.


By: zoegeddessoltess
http://www.radian6.com