Off-Page SEO
On-page and off-page SEO are indispensable to search engine rankings.
On-page SEO is what you do to customize a blog post with header tags,
keywords and images. Off-page SEO is what you need to do outside the
blog to help rank the blog higher. Here are some useful tips for
off-page SEO.
(1) Do a lot of social bookmarking
is platforms like StumbleUpon and Digg. The social bookmarking sites
are crawled by search engines more often and they do have a very active
user base. Bookmarking your blog on these sites will lead to traffic
spikes often. Make sure that you don’t share the blog homepage all the
time. Whenever there is a new blog post, bookmark them and every 2-3
days, revisit the pages and share again.
(2) Spend time to create forum profiles.
Almost all forums are free to register. To get back link from forums,
use the blog name as forum profile name. Example: If Zac wants to create
forum account in ABC forum, he will give the forum username as Blogging
Tips to get a back link like “http….ABC/user/BloggingTips” rather than “http…ABC/user/Zac”. The first link will point straight to this blog; hence, back link created.
(3) It is good to submit blogs on stat based websites
like Quantcast and Website Shadow. These WhoIs sites generate free back
links and also give free analytical report of registered blogs.
(4) If you are providing any service or selling any products through blog/s, write a Press Release
and submit it to high powered free press release sites. The aim is to
get indexed in Google News which will lead to higher traffic and free
back links. Continue to submit new press releases every 15-days.
(5) Spend some time in submitting RSS feed
to RSS aggregators. The feed could be blog RSS, RSS from article
directories and web 2.0 RSS links. You can use feedage.com to convert a
static html page into RSS format. Some of the best places to submit RSS
feeds are bloghub.com, postrank.com, feedagg.com, feedage.com,
plazoo.com and icerocket.com.
(6) Apart from blogging, you also need to write articles for publishing in web 2.0 networks
like HubPages, Squidoo and Blogger. These web 2.0 properties are
definitely high authority sites and links from these platforms work
wonders for the blog’s off-page SEO.
Apart from web 2.0
properties, it is also beneficial to submit articles in article
directories; however, after Google Panda updates, article directories
have lost its value as a prominent off-page SEO tool so use them with
discretion.
The purpose of off-page SEO is to connect your blog
with various high authority networks so the blog gets more back links,
more traffic and higher SERP.
by Chitraparna Sinha
http://www.bloggingtips.com/
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