You may be asking yourself, what exactly is inbound marketing?
The simple answer to that question is, Inbound Marketing is a new internet age style of marketing that focuses on tactics which will help you to gently pull your prospects in, versus the older styles of marketing you may be more familier with (outbound marketing), which utilized more hard selling or push tactics such as:
- Cold Calling
- Direct Mail
- Television
- Radio
- Direct Selling
- Print Advertising
You can think of inbound marketing as a funnel type of system. The goal of this funnel is to pull prospects through by utilizing various online or internet marketing strategies to eventually turn them into a new paying client of yours!
Here are just some of the various inbound marketing tactics used to pull your prospect through the inbound marketing funnel:
- SEO or Search Engine Optimization
- Pay Per Click Advertising
- Article Marketing
www.monsoonmarketinggroup.com
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