eMetrics Marketing Optimization Summit

Compelling Presentations, Case Studies and Round Table Discussions

Mark your calendar to attend the Toronto eMetrics Marketing Optimization Summit April 23-26, 2012. eMetrics is designed for managers of digital strategy and marketing. If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then mark your calendar to attend this year’s Summit April 23- 26, 2012.
Featuring a packed agenda with case studies from top national and international brands like Johnson and Johnson, CBC, AOL, ESPN, Intuit, Monster and Nissan, as well as how-to lessons and best practices from industry leaders and visionaries. Participate in over thirty sessions focused on:

Managing Analytics and Insights Measuring your Digital Strategy ROI Media Optimization for Broadcasters and Publishers Audience Measurement Measuring Sharable Content DAA on Standard Measures for Video Evaluating Distributed Content Establishing your Analytics Maturity Self Help that Works! Designing and Optimizing Customer Service Establishing Mobile Marketing KPI Defining “Engagement” Metrics that make sense for your Business Turning Designers into Analysis Advocates Marketing Technology Labs

Changing Habits of Online Consumers: Rise of the Tablet and Smart Phone Site Search and Keyword Optimization Evaluating Active and Passive Interactions Advertising and Acquisition Optimization Behavioural Targeting Case Studies Simple Attribution Models Leveraging Qualitative Insights and Quantitative Data KPI Clinic Practical Predictive Marketing Conversion Optimization A/B and Multi Variate Testing Tool Talk for Marketers

Advance your skills and understanding of the latest techniques for improving your digital strategy ROI.

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?

A whole lot of how-to...

• Increase measurable value from your website, campaigns and communications
• Take your understanding of social media metrics to the next level
• Use data, technology and processes to improve the online customer experience
• Increase marketing performance offline by listening and learning from customers online
• Create an analytics-based marketing and business culture

You will learn how leading marketers and information technology executives are increasing ROI through optimization of campaigns, communications, content, and the overall customer experience. eMetrics is where colleagues, associates and friends share marketing optimization successes, challenges and proven techniques

Put online marketing analytics to work

Experts from over 40 top global and national brands will teach you how they are:

• Establishing a marketing metrics baseline
• Correlating offline and online measurements
• Connecting customer satisfaction data with customer behavior data
• Comparing online to other channels of acquisition and distribution
• Changing a corporate culture to embrace marketing experimentation

2012 is your year to:

• Optimize marketing value
• Optimize awareness & acquisition
• Optimize persuasion
• Optimize retention & loyalty
• Optimize your value to your company

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