Increase exposure and establish yourself as an
expert in your field.
Article Marketing is an excellent, free way to get publicity to your
website or business. Readers generally regard authors in a high regard, and
knowledgable in the subjects they write about. Write a good article about your
business, products, or anything that relates to what you do, and drive a little
traffic through the link at the bottom of most online articles.
- Don't write your articles too long or too short. Also, don't waste your time with writing articles that aren't useful. They won't click the link to your website if the article itself doesn't draw them in.
- Don't make the content of the article even better than what's on your website. Making a short (but not too short) resource with a captivating blurb about where they can find more info and what you have to offer is a pretty good plan.
- Focus on keywords in your link in the resource box, but sometimes diversify the anchor link in your articles. That is, use different words to link to your website. You should use targeted keywords, but don't overuse them -- change it up sometimes, or you can get penalized by Google.
- Keep in mind any one article is not going to change things. Dozens of articles are usually most effective.
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