15% Of Young People Use Social Media For Customer Service

It seems yet another survey shows that social media is becoming an increasingly important part of customer service…

A new survey, which interviewed more than 1,000 adults within the UK aged 16-24, discovered that 15% of people aged between 16-24 prefer to interact with customer service on social media over other options available.

Apparently, 7% of 16-24 year olds said the first thing they do when they have a problem with a product is to complain about it on social media – not great news for brands but power to the people and all that…
The research also showed that the first thing 57% of consumers will do when they have a problem with a product is search for a solution online. This breaks down to 71% of 16-24 year olds, 65% of 25-34 year olds and 64% of 35-44 year olds.

It would therefore seem that Social Media isn’t just a positive place for brands to enjoy promoting their goods and services, oh no, 2012 seems to be the year that brands will need to defend themselves in the name of customer service – for all the world to see.

by Rich

www.thebluedoor.com